Adikteev Expands Sales and Account Management Teams
Former Remerge, Taboola, and Bluestacks talent prepare company for further growth Adikteev, a leading mobile marketing platform, announced that its sales and account management teams...
Author: Copenhagen INK
Email Marketing Lessons to Learn in the Year of the Dog
The Following is a Guest Contributed Post by Seamas Egan, Director of Marketing and Sales, Campaigner On February 16, this Chinese New Year will celebrate...
Ubisoft On Why Devs Need More Than Data To Ferret Out Fraud
AdExchanger | Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition at French gaming...
Reexamining The Lookback Window For Mobile Location Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
News Publishers: Resist The Perverse Financial Incentives of Content Monetization
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Weaver,...
On the hunt for subscriber growth, US publications look abroad
As American news publishers get more serious about consumer revenue, more of them have begun looking abroad. In 2017, The New York Times grew its...
Axiata to clock RM150mil loss from Idea dilution
Malaysia-based regional telco announces loss from its dilution of Idea Cellular stake. Via DNA
GoWork and Rework merge to become Go-Rework
Indonesian co-working space players merge to deliver faster scale and growth. Via DNA
Unified Commerce Solutions Booming; A Third of Smartphone Users Will Pay via Mobile in 2018
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Unified Commerce Solutions Booming; A Third of Smartphone Users...
Connected By Design: R/GA’s Bob Greenberg Curates Exhibit for Cooper Hewitt
RGA Chairman and CEO Bob Greenberg runs an agency that’s perhaps best known for its Nike innovations, the Owlet baby-monitor smart socks or the “Love...
Initiative names Will Anstee as APAC President
Initiative, the culturally-driven media agency within IPG Mediabrands, has appointed Will Anstee to APAC President. He will report to APAC CEO IPG Mediabrands Leigh Terry,...
JWT Singapore hires Jon Loke as ECD
J. Walter Thompson Singapore has appointed Jon Loke as Executive Creative Director, assuming creative leadership over a key cluster of local and international accounts. Effective...
Ogilvy Sydney elevates Jenny Mak to CD role
Jenny Mak has been promoted to the role of Creative Director, Ogilvy Sydney working alongside the agency’s 40-strong creative team, and in close collaboration with...
KRDS bolsters team with 4 new hires
KRDS Singapore recently appointed Muhammad Hidayat as an Account Director to head the account servicing team. Mr Hidayat, who was with Carbon Interactive, has previously worked...
Ace Metrix Names Super Bowl 52’s Top Performing Ads
LOS ANGELES – Ace Metrix, the leader in measuring the impact of television and digital advertising, released the results for top performing ads from Super...
The New Possible in Attribution
In an omnichannel marketing world, customers are engaging across any number of devices: viewing ads, visiting websites, and conducting searches. Here, Amelia Waddington, director of data...
