Enhancing Your Shopper Experience with Data
Whether your retail business is marketing online or from a physical location, your bottom line relies on one thing: shoppers. Both shopping facilities and shopping habits have shifted over the years; and you probably don’t dress, talk, or behave in the same way that you did a decade ago. In this piece, Ken Parnham (pictured below), general manager, Near, tells RetailTechNews that this is the same principle you should apply when building the perfect shopping experience.
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