Mark Jablonowski will present “How To Capture 2020 Political Ad Budgets” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 15-16. Political campaigns spent...
This post is sponsored by Xandr. As the fragmentation of media viewing habits continues unabated, technology platforms must help evolve buying practices to reach interested...
Pierre Naggar (pictured below), SVP of global demand at AdsWizz, joins ExchangeWire to debunk some of the myths around audio, taking a deep dive into...
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe....
Analysis by Location Sciences finds that up to $65K of every $100K spent on location advertising is outside of the targeted area or is based...
12 entrepreneurs chosen for 12-month program with access to Endeavor’s panel of experts Via DNA
The 5th Annual Telco Deep Dive shows us what the Minister, Gobing Singh Deo is focusing on, while Celcom, Digi, Maxis and MyTV focus on where they...
Though it has never been a sector which stands still and watches the world pass it by, the ad tech industry has been undergoing tumultuous...
The Federal Trade Commission (FTC) is researching the privacy practices of AppNexus, Oath and other advertising subsidiaries owned by broadband companies. The agency is in...
The world’s biggest technology companies have become some of the biggest ad spenders. Although other global brands continue to grow their ad spend at a...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Up to 65%...
In-game advertising platform Bidstack Group plc continues to build strong partnerships in the digital advertising space and today proudly announces its new collaboration with globally...
The Martin Agency is best known for its iconic creative ideas. Who hasn’t seen the Geico Gecko? But in addition to doing creative work for...
Attribution has long been a headache for digital marketers. When a customer clicks on an ad and ends up buying a product, then that ad...
Authenticated consent is the newest feature in Sourcepoint’s industry-leading CMP to collect identity-based consent signals NEW YORK — Sourcepoint, the publisher platform for creating trusted...
Premium digital technology company, PubMatic, has announced that it has achieved certification for IAB Tech Lab’s Open Measurement SDK Integration Validation Compliance (IVC) for Display...
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