Are brands in APAC ready for the podcast explosion?
Do you only think about video when you think of content? Think again. Think audio. While the Western world is in the middle of an...
Author: Copenhagen INK
Using Emotional Data to Create Knockout Customer Experiences
Every morning as we step out of the house, we tend to make judgements and decisions based on the most minute emotional responses of the...
Developing a Winning Content Marketing Strategy for Social Media
Gone are the days of pushy outbound calls and unsolicited newsletters . Reaching audience has never been trickier as marketers understand that a one-size-fits-all approach is...
TIP Initiative Survey Highlights Media Agencies’ Priorities and Expected Benefits of Automating Local TV Advertising Transactions
NEW YORK — TIP Initiative, an industry work group promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media agency partners, today...
Supply-Chain Management Grows the Programmatic Market for Everyone
Writing exclusively for ExchangeWire ahead of ATS London 2019, Ashley MacKenzie (pictured below), CEO and founder, Fenestra, discusses the current drawbacks associated with the programmatic...
MDBC Innovation & Sustainability Awards 2019 partners GreenTech Malaysia
The tie-in brings about deeper knowledge pool and increased exposure through the three-day IGEM 2019 programme. Via DNA
Telco Deep Dive 2019: Axiata-Telenor mega merger called off, fails to hurdle complexities
Points to complexities of proposed transaction as getting in way of closing deal Via DNA
New York AG-Led Antitrust Probe Into Facebook Will Focus On Facebook Ad Prices
New York Attorney General Letitia James is leading a bipartisan investigation into whether Facebook engages in anticompetitive behavior to drive up ad prices. James, a...
IBM iX Wants Blockchain To Work For Brands
While brands aren’t exactly climbing over each other to adopt blockchain, persistent pain in the marketing supply chain means the technology will eventually have its...
Survey: The state of supply path optimization
The post Survey: The state of supply path optimization appeared first on Digiday. Via DigiDay
UK Viewability Reaches Over 70% for the First Time; ADmantX Boosts its Brand Care Offering
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK viewability reaches...
Google Is Accused Of Leaking Data Through A GDPR Workaround – But What’s Really Going On Here?
By Allison Schiff and James Hercher Are Google’s cookie syncing capabilities a violation of consumer privacy or are they common industry practice? The answer to...
Tubi Launches Largest Premium Ad-Supported Video on Demand Service in Australia
Nearly 7,000 free movies and television series will be available on September 1, including 3:10 to Yuma, The Blair Witch Project, Kickboxer and Stranger Than Fiction, with many more...
ADmantX Boosts its Brand Care Offering
ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces it has launched new brand safety categories for different vertical...
How Parachute Drives Performance From User Posts About Its Products
Why pay an agency to concoct expensive creative when your consumers are already doing it for free? For direct-to-consumer bedding and bath brand Parachute, the...
Industry Problems that Independent Ad Tech can Fix
From the closing walls of the GAFA gardens, to declining trust, it is fair to say that the advertising industry is somewhat up against it....
