Industry Problems that Independent Ad Tech can Fix
From the closing walls of the GAFA gardens, to declining trust, it is fair to say that the advertising industry is somewhat up against it. Ahead of their discussion at ATS London, ExchangeWire speaks to Ari Paparo, co-founder and CEO of Beeswax; Maria Flores Portillo, general manager of Amobee EMEA; and Dominic Joseph, co-founder and CEO of Captify, to determine how independent ad tech can solve these industry issues.
Competing with the walled gardens a disadvantage to marketers
While independent ad tech […]
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