In A Highly Effective Location Targeting Ad Ecosystem, Up to 65% Of Spend Is Still Wasted On Poor Quality And Mistargeted Location Impressions
Analysis by Location Sciences finds that up to $65K of every $100K spent on location advertising is outside of the targeted area or is based on signals of insufficient quality to deliver targeting requirements NEW YORK — Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being […]
The post In A Highly Effective Location Targeting Ad Ecosystem, Up to 65% Of Spend Is Still Wasted On Poor Quality And Mistargeted Location Impressions appeared first on Ad Tech Daily.
