MDEC’s GAIN to help local companies expand their fields
The Global Acceleration and Innovation Network by MDEC has helped local tech companies to expand regionally. Could there be room for improvement? Via DNA
Author: Copenhagen INK
Get rewards for running on JomRun and buy marathon tickets
Kiran Kaur talks to Chang Yi Hern about his early experiences and becoming an entrepreneur when he didn’t expect to. Via DNA
MGID launches Smart Widget for Accelerated Mobile Pages
MGID, a global pioneer in native advertising, has announced that its Smart Widget technology is now available to integrate into accelerated mobile pages (AMP). As...
HuffPost Created A Loyalty Funnel To Deepen Reader Engagement
A successful article at HuffPost doesn’t have the most traffic – it has the most traffic from loyal readers with the highest engagement time. HuffPost...
Ignoring The Clash Between RTB And Privacy Regulations Doesn’t Remove The Threat
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an...
Comscore Continues To Struggle; PlaceIQ Snags Experian Investment
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A ’score To Settle Comscore has gone from arguably the best-positioned company to solve...
Twitch’s cuts of payments to esports teams is benefiting YouTube
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe....
From micro entrepreneurs, could digital industries grow?
MDEC’s eUsahwan programme has shown micro entrepreneurs how digital marketing can them give a step up. Via DNA
Poladrone, with edge in data analytics, now looks to drone automation
Cheong Jin Xi always wanted to start a company but just needed a working business model. He found it with drones. Via DNA
ASICS: Buying On Viewable CPMs ‘Levels The Playing Field Across Programmatic’
Footwear brand ASICS is running out of patience with shoddy viewability measurement. “People still continue to buy nonviewable impressions – it’s just crazy,” said Philip Bryant,...
IAB Europe Releases TCF v2.0: Google Set to Adopt Framework
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Europe releases...
A New Mindset: Making Bottom-Up, Dynamic Media Planning Work
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Want To Be A Unicorn? Hire A Chameleon: Profile Of The Future Advertising Seller
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Patrick O’Leary, founder and CEO at boostr. Much has changed in...
The Financial Times’ John Ridding and BoF’s Imran Amed on future collaborations
The Financial Times has become a minority stakeholder in media startup Business of Fashion. The London-based business-to-business title has 35,000 paying subscribers and a lucrative...
Comcast Advertising Appoints Joel Armijo as Chief Financial Officer
– Armijo has worked at companies spanning fuboTV, AT&T, DirecTV, Merrill Lynch, Cablevision and Time Warner. – As CFO, he will spearhead the company’s financial...
PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud
Premium digital technology company, PubMatic, has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both...
