How Bleacher Report is turning House of Highlights into a business
House of Highlights has been a slam dunk for Bleacher Report on Instagram. Now, the Turner-owned sports media publisher is focused on building a business...
Author: Copenhagen INK
Adobe’s Sarah Dunn on how women are shaping the company
2017 was a big year for women’s rights in workspaces as many companies and senior leaders across the world faced the consequences of the increasing...
OTT spending in China grew by 160 per cent in 2017: Study
OTT (Over-the-top) spending in China grew by 160 per cent in 2017, indicating the potential of OTT as video media to backfill TV and OTV...
McCann HK wins Lee Jeans & Lee X-Line China account
Lee Jeans is launching its Lee X-Line, designed for Millennials and Gen Z shoppers in China. The brand is created for the China market and exclusively...
APCO hires new lead for global solutions practice
Simon McGee, former press secretary for UK Foreign Secretary Boris Johnson, has joined APCO Worldwide. Based in the firm’s London office, Mr McGee will serve...
Twitter joins Facebook, Google in banning crypto coin sale ads
Twitter is joining Facebook and Google in banning advertisements for initial coin offerings and token sales on its social-media platform. “Advertisement of Initial Coin Offerings...
Trustworthy Accountability Group Hires Former IAB UK Executive, Opens EU Office to Accelerate Global Expansion
WASHINGTON — The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today announced it has hired Nick...
What Programmatic In-Housing Means for the Future of the Service Layer: Q&A with Adform
In the build up to ATS Paris, ExchangeWire speaks to Julien Gardes, vice president southern Europe, Adform, to get his thoughts on the future of...
People-Based Marketing & GDPR: Q&A with Michael Komasinski, Merkle
Performance marketing agency Merkle has grown rapidly across EMEA, including the acquisitions of Divisadero in Spain, Oxyma in the Netherlands, Aquila Insight in the UK, and...
Facebook’s Carolyn Everson goes on the defensive
Carolyn Everson, VP of global marketing solutions at Facebook, says she actually started her fix-it tour (our words) days before CEO Mark Zuckerberg ventured out...
‘Activism as brand strategy’: Brands capitalize on Facebook-Cambridge Analytica scandal
With Facebook reeling after revelations that an app maker exposed millions of user profiles and then gave that user data to Cambridge Analytica, marketers, barring...
Adform Announces Changes to Leadership Team Following Period of Growth
Independent adtech platform reveals that it continues to see double digit yearly growth as it strengthens its position in the market London, UK: Adform, one of the world’s...
Leveraging Second-Party Data Alliances to Understand Your Audience in a Data-Compliant World
With many marketers having issues scaling their first-party data, and trouble trusting their third-party data, there is a clear gap in the market. Enter second-party...
Can Blockchain Help Negotiate the Challenges of GDPR? Q&A with Stephen Shakespeare, YouGov
Noncompliance with the upcoming GDPR could cost businesses millions of euro in fines. Is blockchain an option that can provide the transparency and accountability enforced...
Blockchain Can Fix Ad Tech: Here is How it Can Address Fraud
The following is a guest contributed post by Rebecca Lerner, Executive Vice President at MAD Network The advertising technology industry is broken, at least in...
The Three Issues Keeping Brands From Going All-In On Podcast Advertising
The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of...
