Ads or not? DJ Khaled faces scrutiny over social media posts plugging booze brands
A collection of watchdog groups has done the impossible: They slowed down DJ Khaled’s brand plugs on social media, at least for alcohol. The hip...
Author: Copenhagen INK
Kristina Luburic to lead Ogilvy CommonHealth Australia as GM
Healthcare specialist agency Ogilvy CommonHealth Australia, has promoted Kristina Luburic to the role of General Manager, Ogilvy CommonHealth Australia. Previously Director of Medical Communications, Ms Luburic...
M&C Saatchi acquires creative agency Scarecrow
M&C Saatchi Worldwide is strengthening its presence in India with the acquisition of the agency, Scarecrow. Mumbai will be M&C Saatchi’s second office in India; its...
IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment
Provides Technical Framework for Improving Consumers’ Video Ad Experiences Across Smart TVs, Connected Devices & Other OTT Systems NEW YORK – The IAB Technology Laboratory...
First Look: AdColony Receives TAG Certification for Fighting Digital Ad Fraud
MMW learned ahead of the weekend that AdColony has been granted the coveted Certified Against Fraud certification by the Trustworthy Accountability Group (TAG). The certification...
‘We’re not chasing audiences’: Eurosport on its pivot to streaming
Broadcaster Eurosport wants to pivot from a second-tier sports channel to a top-level streaming service. The switch is the only strategy the business believes it...
APAC Programmatic to Go For Co-Ops & More Bidding Options
In this industry byliner, RTB House’s Asia-Pacific managing director Jakub Ratajczak outlines three key trends that will see publishers band together and more bidding options...
YouTube To Suspend Third-Party Ad Serving In The EU
YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy...
Facebook’s New Political Transparency Tools To Limit Inflamed Opinions And Dark Posts
Facebook on Friday put in place new transparency and verification processes for political advertisers. Last October, the company said it would begin allowing only authorized...
Mark Zuckerberg can slide out of DMs and soon you can, too
DM or not DM? Facebook will let anyone delete their messages after they have been sent. Credit: Illustrated gif by Ad Age Mark Zuckerberg had...
Industry Legend Irwin Gotlieb Steps Down As GroupM Chairman, Transitions To Senior Adviser
GroupM said Friday that global Chairman Irwin Gotlieb will step back from his role to become a senior adviser to the company. Gotlieb was GroupM’s...
Leveraging Your Shoppers Most Recent Behaviours – Q&A with Rockerbox
As creating a relevant, personalised experience for your customers becomes more important, there is an increasing gap in the market for technology that can identify and...
The Facebook Scandal Could Just Mean More Money for Facebook
It’s been quite a month for Facebook, Cambridge Anayltica, and a previously unknown Cambridge researcher named Aleksandre Kogan, writes Kirsty Cameron, digital planning director, Starcom,...
Digerati50: Infused with the ‘Boleh’ spirit
Patrick Grove keeps pushing it as he seeks to help shape the Digital Economy not just in Malaysia, but Southeast Asia as DNA’s only 3-peat...
Code Army unlocks the code behind a good startup
Lists its picks for the Khazanah KNEO programme and elaborates on what makes them special. Via DNA
Advertisers will spend 40.2% of their budgets on online in 2018
Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from...
