Taboola partners with Chinese telco maker ZTE
Taboola, the content discovery platform, will partner with both mobile carriers and Original Equipment Manufacturers (OEMs) to power content discovery on Android mobile devices. Taboola has...
Author: Copenhagen INK
PropertyGuru rolls out new brand identity
PropertyGuru Group, Asia’s online property platform, launched a brand refresh, with an invitation to property seekers to ‘Look Forward To Home’. This refresh builds on PropertyGuru’s...
Campaigns & Grey appoints Client Services Leader
Campaigns & Grey has promoted Mary Meledie “Meldy” Warren to Senior Vice-President for Client Services, effective April 2018. Meldy, in her newly created role, will...
Reddit ad for racist site urges whites to ‘continue their lineage’
An ad that ran on Reddit touted a dating site for “white Europeans” that warns, “Dear women of the West: Without white children we will...
Videa’s TV Advertising Platform Gains Speed Ahead of NAB
Announces New Developments to Address the Evolving Needs of Advertisers and Broadcasters NEW YORK – Videa, an online marketplace for automated television advertising, announced new...
Why Sports Illustrated Is on the Right Track by Integrating AR
The following is a guest contributed post from Tom Farrell, the vice president of marketing for the mobile marketing and consumer engagement platform Swrve. Augmented...
#sowhoknew: The 7 best/worst April Fool’s pranks of 2018
In a World dominated by fake news you would be forgiven for thinking that April Fool’s Day was just like any other day of the...
Tesco encourages Malaysians to reuse shopping bags
Tesco Malaysia has launched ‘The Unforgettable Bag’ – a revolutionary new bag design that is the centrepiece of a campaign to help reduce single-use plastic...
Lotame boosts global executive team in APAC
Lotame, the independent data management platform (DMP), has strengthened its global executive team across APAC and EMEA, elevating three team members to key roles. In...
Starcom Singapore appoints Director, Performance
In an investment in talent, Starcom Singapore has hired Bhavna Shewakramani to the role of Director, Performance with immediate effect. Ms Shewakramani transfers from Performics...
The Future of Cross Device
The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to have all the answers is...
The Video Ad Multiplier Effect
The culminate effect of digital video is creating a multiplier effect, which ticks all the boxes for marketers, says Kai Henniges (pictured below), CEO and...
Acxiom CEO: ‘Signs’ That Facebook May Reverse Data Import Policy
Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday in a letter to advertisers....
WPP Confirms Its Board Will Investigate CEO Martin Sorrell
WPP confirmed Tuesday that its board has hired an independent counsel to investigate CEO Martin Sorrell for misuse of funds and allegations of inappropriate behavior....
Job Site Monster.com Roars Back To Life
Monster.com’s new CMO, Jonathan Beamer, has a monster job ahead of him. Since its heyday in the late ’90s and early 2000s, the career site,...
Trump’s campaign said it was better at Facebook. Facebook agrees
Donald Trump’s presidential campaign has boasted often that it made better use of Facebook’s advertising tools than Hillary Clinton’s campaign did. An internal Facebook white...
