NAC picks Ogilvy Singapore as PR agency on record
Ogilvy has been appointed as Public Relations Agency of Record for Singapore’s National Arts Council (NAC), following a competitive pitch. The appointment builds on the agency’s...
Author: Copenhagen INK
State Street Global Advisors names Marketing Head for Asia
State Street Global Advisors, the asset management arm of State Street Corporation, has appointed Ellen Tsang as head of Marketing for Asia ex-Japan, effective April 3,...
PubMatic and Sizmek partner on transparency
PubMatic, the publisher-focused sell-side platform (SSP), has signed a global supply path optimization (SPO) partnership with Sizmek, the independent buy-side advertising platform. Sizmek now includes PubMatic...
Nike’s Tiger Woods ad makes the Viral Video Chart
When Tiger Woods returned to the Masters for the first time in three years, following a string of injuries and scandals, Nike marked the occasion...
Leafbuyer Technologies Launches Innovative Advertising Platform for Cannabis Product Companies
Premium Profiles and Platform Enhancements Provide Cannabis Product Companies a Highly-Effective Advertising Venue DENVER – Leafbuyer Technologies, Inc. (OTCQB: LBUY) (“Leafbuyer”), a leading cannabis technology...
How Del Monte Uses Amobee To Track Shopper Audiences
Because it can take a month or more to tie digital media to offline purchases, CPGs like Del Monte are used to relying on proxy...
Replacing Pixel Tracking: Simple, Straightforward & Worth It
Most marketers know that pixel-based tracking faces increasing challenges as a measurement methodology. As some browsers implement third-party cookie management policies that impede or limit...
Follower Fraud: Stopping The Latest Scare In Its Tracks
The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by fraud, brand safety and transparency...
Who Wins And Loses As Brands Flee The Long Tail?
Marketers taking a conservative approach to brand safety are pulling back from buying the long tail to minimize their exposure to fraudulent, non-viewable and brand-unsafe...
Personalisation In the Luxury Space: Q&A with Tateossian
Personalisation and customer experience have always been paramount in the luxury sector. However, with the shift to e-commerce affecting this space as much as any...
Digiday Research: Transparency and campaign performance are media buyers’ top concerns
At the Digiday Media Buying Summit last month in New Orleans, we sat down with 63 media-buying executives to learn their biggest concerns about the...
Facebook’s Third-Party Data Pull-Back: Winners And Losers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
HMD Global releases value driven dynamic duo
Two new Nokia phones make a splash with a focus on value. Via DNA
Are Malaysian SMEs ready for Industry 4.0?
Local SMEs need to change their mindsets or risk getting left behind. Via DNA
Bandai Namco Entertainment picks VML for creative duties
VML Singapore has been appointed by BANDAI NAMCO Entertainment Asia Pte. Ltd. as its creative agency for their first-ever regional brand campaign. A global publisher...
UM names its first global brand safety officer
UM, the full-service marketing and media agency network of IPG Mediabrands, has appointed Joshua Lowcock as global brand safety officer, reporting to UM Global CEO Daryl...
