Chobani Dives Into Data With Nielsen Marketing Cloud
There was a time when the yogurt company Chobani had to track its digital marketing activity vendor by vendor. But last October, it put out...
Author: Copenhagen INK
How to Win the On-the-Go Consumer with Data
Today’s tech-savvy consumers are on the move; and if you want your brand to succeed, you need to keep moving with them. In this piece...
Bonnier Evaluates Telaria’s Newest Offering: Analytics, Decisioning And An Ad Server
Telaria – the company formerly known as Tremor Video – has expanded its video supply-side platform (SSP) to a full stack with a decisioning engine,...
How to Clean Up Your Marketing Stack, Pre-GDPR
In its most simple form, marketing is the promotion of a product. While this has never fundamentally changed, the way in which the promotion process...
Mirriad Launches Highly Scalable In-Video Ad Unit
Independent comScore research evaluates Mirriad’s Visual Impact Score (VIS) New York, NY – Video technology company Mirriad announced the launch of a new 10-second in-video ad unit supported by Mirriad’s...
GDPR And Lessons From The Credit Card Chip Rollout
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
33% of luxury advertising will be digital this year: Zenith
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50 per cent of luxury hospitality advertising will be digital this year,...
BP appoints WPP as its preferred global partner
BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally. The decision is the...
Data pick of the day: Social sports consumers lead brand interactions
With the launch of live sports on OTT apps, global sports viewership is evolving. According to GlobalWebIndex’s latest chart around one in five internet users...
Yahoo Mail makes Mother’s Day emails special
Yahoo Mail brought out a special-themed stationery for its users this Mother’s Day on Sunday, 13th May., to make them feel loved. “We know our...
Adjust Releases Latest Mobile Fraud Insights Reveal Fraud Rates Nearly Doubled Compared to 2017
Damage Pegged at $4.9 Billion; Some Advertisers Losing Up to 80% of Ad Budget San Francisco and Berlin – Berlin-based global mobile measurement leader Adjust today...
Bloomberg’s TicToc creates an ad format for live events happening on Twitter
TicToc, the Bloomberg Media owned news service that exclusively lives on Twitter, introduced a new ad format Friday that embeds branding and video in-stream as...
4As CEO Marla Kaplowitz On Repairing Agency-Client Trust And Getting Back To Growth
When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year ago, a scathing report about...
Digital Attribution Technologies Can Stall Business Growth
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Through the Looking Glass – a VR/AR Wonderland for Retail?
The concept of virtual reality (VR) as a serious commercial concept has been brewing for well over a decade, with the technology regularly heralded as...
10 Unintended Consequences of the GDPR
When legislators in the EU came up with the GDPR legislation, I know they had the best intentions to protect the rights of users. For...
