Winning the War Against Amazon
Amazon has done it again — according to its latest earnings report, fourth quarter revenues exceeded estimates at USD$60.5bn (£45.5bn) and annual sales hit USD$178bn...
Author: Copenhagen INK
The State of the Amazon Marketplace; Smart Speakers to Surpass Wearables
RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail...
Facebook To Shareholders: Sorry ‘Bout The Scandals, But We’re Making Changes
Although Facebook’s stock has mostly recovered from its Cambridge Analytica lows, stockholders are unamused by the rocky ride. “Scandal is not good for the company’s...
It’s Time For A Data Intervention
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digiday Research: C-level publisher executives bank on branded content for growth
At the Digiday Moguls Summit in March in Vail, Colorado, we surveyed 33 C-suite publisher executives on how they expect to grow revenues in 2018....
Is general display advertising back in Australia?
Digital advertising revenue reached $2.1 billion for the first quarter of 2018, driven by significant growth in both video and mobile advertising according to the...
KFC engages NRL fans via new fan engagement app
KFC has launched KFC Viewer Verdict, the ultimate fan engagement platform which empowers fans to play a real-time fan-version of the NRL video referee. KFC...
Text100 Malaysia appoints new Creative Director
Global marketing communications agency, Text100, has appointed Joos Khor as its new Creative Director for Malaysia. Leading the Malaysian Creative Team, Mr Khor is tasked to oversee...
Tangrams announces 2018 shortlist
Tangrams, APAC’s regional effectiveness and strategy awards, has announced 167 shortlisted entries for 2018. Joe Pullos, Spikes Asia and Tangrams Festivals Director commented, “Every year...
Network Communication Capabilities Compromise Gamer Experience: Q&A with PacketZoom
With a surge in popularity of multiplayer games, it comes in tandem with a number of challenges, not least of all with mobile app communication...
Publishers & Advertisers Fight on the Same Side in the Battle Against Ad Fraud
Fraud in the advertising sector is nothing new, but awareness is on the rise. According to a new study in the first quarter of 2018,...
Pump up the programmatic: Google selling streaming audio ads
Google is plugging into streaming music services like Spotify and Pandora to deliver audio ads. On Wednesday, the company announced that it’s supporting audio ads...
Can Martin Sorrell’s New Venture, S4, Succeed In A Changed Marketing Landscape?
As many expected, former WPP Group CEO Martin Sorrell isn’t quitting without a fight after being boxed out of his company in April. Sky News...
WPP Named World’s Most Effective Communications Group for Seventh Consecutive Year
Effie Index recognises companies that are most effective at delivering business results for clients NEW YORK & LONDON – WPP (NYSE:WPP) has been ranked as...
Verve Snaps Up Receptiv To Take A Bite Out Of The In-App Video Market
Location marketing platform Verve is angling for a piece of the growing programmatic mobile video pie with the acquisition of in-app video ad vendor Receptiv...
Paul Dolan Joins Varick As First-Ever CEO To Lead Shift In Business Model
Varick Media Management said Wednesday that former Xaxis executive Paul Dolan will join the company as its first-ever CEO. Varick, launched in 2008 as one...
