Pump up the programmatic: Google selling streaming audio ads
Google is plugging into streaming music services like Spotify and Pandora to deliver audio ads.
On Wednesday, the company announced that it’s supporting audio ads through DoubleClick, its programmatic ad platform. That means brands that use DoubleClick for their ad buying can now buy audio ad inventory available in streaming services including Spotify, Pandora and SoundCloud.
Pandora will open to DoubleClick “soon,” according to Google’s announcement, while Spotify, TuneIn and SoundCloud are open as of today.
