Huawei moves up on Forbes Most Valuable Brands of 2018
Ranked 79th, it’s China’s only company to be featured in the global list. Via DNA
Author: Copenhagen INK
‘Do it first and ask for forgiveness later’
The Malaysian fintech scene needs more supportive regulation to thrive say panellists at the recent Cyberjaya Startup Summit. Via DNA
Digiday Research: Companies monitor revenues and user opt-ins post-GDPR
At the Digiday Hot Topic: GDPR event in May in London, we surveyed 22 companies on what metrics they are examining to gauge the effect...
China accounts for 3 fastest rising brands globally: BrandZ
Bingeing on Netflix boxsets, sharing stories on Facebook and downloading content from Apple’s iTunes and Alibaba’s Ali Picture have contributed to a record year of...
Everything marketers need to know about ad fraud & how to deal with it
The extent of ad fraud – which was forecast to cost brands $16.4 billion globally in 2017 – confirms just how crucial it is for...
Hahn gets Australians connecting over ‘beer banter’
Australian beer brand, Hahn, launched a new brand platform this week; ‘Hahn – Now You’re Talking,’ positioning itself as the beer that celebrates conversations between...
Reprise names APAC MD
IPG Mediabrands, the global media arm of Interpublic Group, has appointed Ben Poole as Managing Director for Reprise Asia-Pacific. Reprise is IPG Mediabrands full-service digital-first...
Personalising Your Consumer Voice: Q&A with Persado
With so many consumers to talk to, retailers need to ensure that they personalise their messaging to each every shopper. In this piece, Aaron Masih (pictured...
The KPI Paradox: Marketers Rewarded for Fraudulent Traffic
Digital ad spend is at an all-time high, and so is fraud, writes Asaf Greiner, CEO and co-founder, Protected Media, exclusively for ExchangeWire. Are brands reluctant...
Knock, knock. Who’s there? Your new GDPR privacy policy
.caption.medium, .caption.large { border-bottom: none; } Continue reading at AdAge.com Via AdAge
Church’s Chicken CMO Hector Munoz Tries To Reinject Life Into The Brand With A New Campaign
Hector Munoz knows quick-service restaurants (QSRs), having worked in the space for more than 25 years. Munoz rose through the ranks at Burger King, then...
H Code Media and La Prensa Grafica Ink Exclusive Partnership Deal
Los Angeles, CA – H Code Media, the leader in digital advertising for the US Hispanic market, announced a new exclusive partnership with Grupo LPG,...
GDPR mayhem: Programmatic ad buying plummets in Europe
The arrival of the General Data Protection Regulation’s enforcement May 25 has hurled the digital media and advertising industries into a tailspin. Since the early...
ePrivacy: Why Companies Are Underprepared For A Post-GDPR World
May 25 is here and let’s pretend that companies up and down the digital supply chain are ready for the General Data Protection Regulation enforcement...
GDPR: The Controller Vs. Processor Hot Potato Could Hurt Consumers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Fighting on All Fronts: Preventing Fraud in an Omnichannel Retailing World
Two decades ago, the retail experience mainly consisted of brick-and-mortar stores, restricting consumers to operating hours and limited payment options. Today, with a connected environment...
