Facebook embraces the mobile app version of header bidding
Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad...
Author: Copenhagen INK
NetElixir Announces New Integration with Bing Ads to its Paid Search Recommendation Platform LXRGuide
New capabilities allow SMBs to manage and optimize their search campaigns on Bing, as well as Google AdWords, dramatically increasing revenue and campaign performance PRINCETON,...
Playable Ads Need Emphasis on Creative & Technical Design: Q&A with Jeff Marshall, CrossInstall
Arguably, one of the most crucial aspects of performance advertising for in-app gaming is creative. From leveraging the correct ad format – depending on your...
How In-Store Associates Can Drive Online Sales – Q&A with Hero
Today, retailers operating physical stores are faced with a decision: innovate or close. In this Q&A with RetailTechNews, Adam Levene, CEO & founder, Hero, explains how his...
7 ways tech will change how retailers compete with customer experience
Delivering a superior customer experience (CX) is key to a company’s success today. Companies in Asia Pacific are increasingly realising the importance and benefits of...
Cars meet Monsters in Johnson’s Baby’s ‘Playstreet’ campaign for safer streets
In the past, Filipino kids have grown up safely playing on the streets. But the sudden influx of vehicles and the lack of street signs...
MP & Silva bags Chinese Taipei Mixed Martial Arts account
MP & Silva has been appointed as the media distribution and commercial partner of Way of the Dragon (WOTD) Sports Company, which is official partner...
Data pick of the day: 38% in China use Alipay
Ant Financial’s Alipay leads the mobile payments market in China according to a new chart by GlobalWebIndex. It is followed by WeChat Pay at the...
Apple takes direct swipe at Facebook over privacy at WWDC
Apple’s WWDC focused on software updates like new privacy features in Safari. Credit: Apple Apple took its privacy complaints against Facebook all the way to...
Pandora Completes Acquisition of AdsWizz
Advances leadership in global digital audio advertising ecosystem OAKLAND, Calif. – Pandora (NYSE: P), the largest music streaming service in the U.S., announced it has...
Sony launches new Extra Bass line of wireless speakers
The new speaker range combines tech and aesthetic design for better sound experience. Via DNA
CA Technologies appoints Gene Ng as VP of security for APJ
Will help customers make security a competitive advantage. Via DNA
Facebook’s election ad rules snag challenger candidates
Shastina Sandman is waiting for a letter from Facebook, coming by U.S. mail, that she hopes will contain a verification code to buy ads for...
Facebook’s election ad rules snag these challenger candidates
Shastina Sandman is waiting for a letter from Facebook, coming by U.S. mail, that she hopes will contain a verification code to buy ads for...
How Grey Goose Makes Its Digital Video Super Premium
As many brands move to six-second spots to promote their brands, Grey Goose has gone in the other direction with “Off Script,” an eight-episode series...
SoundCloud Announces Global Programmatic Partnership with AppNexus
World’s Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory NEW YORK – SoundCloud, the world’s largest open audio platform, announced...
