University of Queensland calls on students to ‘Own the unknown’
Ogilvy Brisbane has unveiled a new marketing campaign that charts a clear point of difference for The University of Queensland (UQ). The new ‘Own the...
Author: Copenhagen INK
Initiative Shanghai names new MD
Initiative, the culturally-driven media agency within IPG Mediabrands, has appointed Richard Zhang, to Managing Director Initiative Shanghai. With more than 17 years media industry experience...
Gudang Garam Surya appoints Grey Group Indonesia as digital agency
Grey Group Indonesia has announced its appointment as the official digital agency for Gudang Garam Surya. The tobacco company with sales exceeding USD $5.7 billion, the...
Uber will rent scooters through its app in partnership with Lime
Electric scooter rental company Lime is teaming up with Uber to bring an unconventional mode of transportation to the world. Uber Technologies is investing in...
Breaking Down Silos: Data & Technology Are Transforming Marketer Operating Models
Brands are undergoing dramatic change structurally, as the role of data and technology has forced many marketers to rethink whether they are effectively organised around...
Digiday Research: European publishers’ top video platforms
Many European publishers, like those in the U.S., attempted the “pivot to video.” Although enthusiasm for the strategy may be dimming, 92 percent of publishers in a...
A new challenger arrives with social ride-sharing service Dacsee
Aims to be the alternative ride-sharing service to Grab in Malaysia. Via DNA
Two in five Malaysians fear losing their jobs in the digital economy
Forty-three percent of Malaysian employees see digitalisation as a threat to their jobs. Via DNA
Pucker up, brands: It’s International Kissing Day
Smear on some lipstick, take a shot and pucker up: It’s International Kissing Day. (It is also, it turnns out National Fried Chicken Day, which...
Brands puckered up for International Kissing Day
Smear on some lipstick, take a shot and pucker up: Friday was International Kissing Day. (It was also National Fried Chicken Day, which made for...
Active Consumer Mindset Boosts Ad Engagement, Brand Favourability And Purchase Intent
New Mindset Research Shows UK Mobile Users In Active Mindsets Are Four Times More Likely to Respond Positively To Contextually Relevant Advertising vs. Previous Behaviour...
New Ladders CMO To Data-Driven Marketing: You’re Hired.
Jordan Cohen’s resume has a clear theme: data-driven marketing. In April, Cohen joined Ladders, a job board for positions that pay $100,000 or more. But...
Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video...
Why Your Viewability Percentage Doesn’t Matter
The topic of viewability in programmatic has been discussed ad nauseam in recent years, so why, you might ask, do we need another article on...
AdsWizz Aims To Make Programmatic Audio Easy To Buy
Programmatic audio has been in desperate need of scale. Pandora hopes its March acquisition of digital audio platform AdsWizz will bring that scale to a...
Post-GDPR, How Many Will Really Opt Out Of Personal Targeting?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
