Post-GDPR, How Many Will Really Opt Out Of Personal Targeting?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Duncan Arthur, managing director at illuma. You’d be forgiven for thinking we’re reliving the Y2K bug all over again. Though there were reports of drops in bidding for inventory lackingContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.