Trusted Media Brands Turns A Corner In Monetizing Its Audience Growth
Trusted Media Brands is continuing its turnaround and building a revenue team to take advantage of its digital audience growth. Over the past year, the...
Author: Copenhagen INK
Despite Its Many Benefits For Programmatic, Transparency Remains Elusive
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Mentos brings strangers together through social experiment
BBH has been working with Mentos globally for multiple years, and succeeded in building a substantial social media following for the international candy brand. This...
APD Australia names new Head of Digital Product and Strategy
Digital transformation business APD has appointed Chris Butterworth as Australian Head of Digital Product and Strategy. Based in Melbourne, Butterworth will be responsible for building on...
UM China appoints Chief Strategy Officer
UM, the strategic media agency within IPG Mediabrands, has appointed Lin Liu to Chief Strategy Officer. A veteran in strategic planning and brand communication, Ms...
PHD boosts senior leadership team in NZ
PHD Group, part of Omnicom Media Group, has appointed four of its senior management team to new leadership roles within its two agencies, PHD and...
On Instagram TV, brands go longer and weirder
Brands, celebrities and publishers are getting weird on Instagram TV. Netflix, for instance, filmed “Riverdale” star Cole Sprouse seductively eating a cheeseburgerfor an hour, no...
The Rundown: The race for identity in digital advertising
Just like that, data is all the rage again. Industry execs have for months been wringing their hands about the future of targeted advertising in...
Dish gets an FCC query about that wireless network after missed deadlines
Dish Network is being asked by federal regulators to provide details about its wireless network plans, a not-so-gentle reminder that the company has less than...
MediaMath Has $180 Million To Spend On Acquisitions – So What’s Next?
MediaMath is flush with cash and ready to ignite consolidation in ad tech. Thanks to a $225 million investment by private equity firm Searchlight on...
Podcast: Bryan Wiener’s Plan To Save ComScore
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. ComScore CEO Bryan Wiener will speak at AdExchanger’s...
Le Figaro, France’s Most Prestigious Daily Newspaper, Seals Exclusive Three-Year Partnership Deal with Taboola, Launching Taboola Feed
Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France London – Taboola, the leading...
Shifting Perspective: Using Data to Back Up Creative
With the sheer amount of data available to advertisers, and programmatic making up 80% of all digital display advertising spend (IAB/PwC 2018 Digital ADSPend study),...
Machine Zone Shuts Down Its DSP, Lays Off 125 Employees, Including Media Buyers
Machine Zone’s (MZ) experiment with homegrown ad tech is over. The gaming company shuttered Cognant, an internal demand-side platform created in 2016 to help MZ’s...
Weekly Focus: Grab Introduces Grocery Delivery Service & Opens Platform for Third-Party Services
This week, ride-sharing operator Grab has further expanded its offerings to include grocery delivery as well as unveiled a suite of APIs (application programming interfaces)...
Why Google’s ad tech rebrand matters
Recently, Google announced they would be streamlining their advertising technologies into three products – Google Ads, Google Marketing Platform and Google Ad Manager. These offerings...
