The Rundown: The race for identity in digital advertising
Just like that, data is all the rage again.
Industry execs have for months been wringing their hands about the future of targeted advertising in the run-up to Europe’s General Data Protection Regulation, which finally came into effect in May. Many said the current digital ad system would become unworkable and that marketers, publishers and ad tech companies would need to take drastic measures to run their business in ways that didn’t rely on personal data the way they have been.
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