DTC Brands Do It In-House; Europe Slaps Google
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Control Direct-to-consumer upstarts are giving established brands a run for their money, and...
Author: Copenhagen INK
Cryptocurrency denial – it’s just a stage of grief
The co-founder of a cryptocurrency mining company says it’s only a matter of time. Via DNA
Deep learning maturing in analytics field: Teradata
Several factors have accelerated the use of deep learning in analytics and companies that are able to marry the two technologies together are reaping benefits....
Premium Video in Europe Continues to Evolve on the Big Screen, Reveals Latest FreeWheel Video Monetisation Report
Live sporting events and streaming services help drive growth, while the TV set remains platform of choice London, UK: FreeWheel, a Comcast company and the...
Snapchat beefs ad targeting in deal with Nielsen
Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in similar...
We’re in the Earliest Days of Data-Driven Creative Personalisation : Q&A with John Nardone, CEO, Flashtalking
Following Flashtalking’s recent acquisition of Spongecell, ExchangeWire speaks with John Nardone, CEO, Flashtalking, about why creative needs to be a crucial part of the process,...
Brands, Platforms & Data: The 21st Century Brand Imperative
Wendy Hogan, CX and marketing strategy director, Oracle, and board member of The Marketing Society, shares her thoughts on why we need to stop referring...
Netflix misses its predicted new subscribers by a million
Netflix plummeted in late trading after posting disappointing subscriber growth in the latest quarter, threatening the run of one of Wall Street’s hottest stocks. Netflix...
How the World Cup Can Help Brands Become Champions of Consumer Engagement
With the latest football world cup under our belt, Thomas Bremond (pictured below), general manager, international, Comcast, looks at why sporting events continue to be lucrative...
Digiday Research: After GDPR, U.S. marketers are more worried about audience targeting limitations than fines
Key takeaways: Fifty-one percent of U.S. marketers’ biggest worry from GDPR is losing audience targeting capabilities. U.S. marketers are nearly half as likely to say...
Blockbuster’s last stand
Dave Matthews may be making a comeback, but this ’90s relic most definitely is not: By next week, there will be only one remaining Blockbuster...
TM faces ‘mammoth task’ of upgrading broadband speed; offers RM79 unifi package
Telco takes challenges in stride and offers more value to customers. Via DNA
Review: Nokia 7 Plus rises to the challenge
The new Nokia 7 Plus is out and Edwin Yapp takes it for a spin. Via DNA
AOP Digital Publishing Awards 2018: Winners Revealed
Time Inc. UK, Infopro Digital, Dezeen and Dennis among those celebrated at the prestigious annual awards London, UK: The Association for Online Publishing (AOP) recognised...
Amazon Competitors Capitalize On Prime Day
July is historically a slow month for the US retail industry. It splits Memorial Day and Labor Day shopping spikes, and foot traffic dwindles as...
Last-Click Attribution Is Failing Marketers: Q&A with Amit Dar, Taptica
User acquisition is evolving. Where it used to be all about the number of installs, developers are becoming smarter and more discerning about campaign metrics...
