What Role Should Agencies Play In Data Management?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Twenty years after the first banner ad, the programmatic media era has firmly taken hold. The holy grail for marketers is… Continue reading »
Via: AdExchanger
