Bloomberg Uses Programmatic Creative To Boost Ad Relevance
AdExchanger | When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging...
Tagged: banner
MWG Malaysia strengthens leadership team with new hires
McCann Worldgroup Malaysia has beefed up its senior leadership ranks, recruiting five industry leaders in one fell swoop. Geraldine Yong, Kevin Yeoh, Yow Kuan Wai,...
Urban Airship: Retailers’ Apps Highlight Holiday Mobile Growth
Just how big will mobile be in the retail space this holiday shopping season? Bigger than ever before. At least, that’s according to a new...
Corporate Advertisers Experience Nearly Six-Times Lift in CTR with Rich Media Versus Standard Banner
Sizmek’s 2016 Rich Media and Video Benchmarks report highlights engagement across regions and verticals to help advertisers establish a baseline for campaign performance London, UK,...
Designworks unveils food-driven brand for charity, Table
Designworks has unveiled a new brand for a visionary collection of social outreach projects in Sydney’s Kings Cross, providing for the first time a single,...
RadiumOne partners with Integral Ad Science on measurement
Data-driven marketing company RadiumOne has signed a global partnership with Integral Ad Science (IAS). The partnership aims to measure the quality of global digital media and...
5 Steps to Ensure a Secure Marketplace for First-Party Data
The industry agrees that relevance is the jewel in the crown of effective advertising, with first-party data an important alloy to hold it all together. In...
IBC 2016: Adobe Demos New VR, Character Animation, 3D Innovations
The media industry is buzzing about news that Adobe is launching a series of innovations for Adobe Creative Cloud and Adobe Marketing Cloud. Adobe made...
Publishers should look beyond advertisers to increase revenue
With India recording the highest percentage of total ad spends across Asia Pacific last year and digital advertising growing at the fastest pace of 47.5...
Lower Fill Rates Protect User Experience And May Make Publishers More Money
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
King: Testing New Reward Video Ad Format to Monetise 400 Million Users
King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 400 million...
Singtel asks, ‘Can a mobile network replace our eyes?’
Singtel and Ogilvy & Mather released a film, Data ExStream, which puts the Singtel mobile network by putting it to three extreme tests in real-world...
Target People Over Pages: Q&A with Dean Akinjobi, CEO, Football Media
In March OpenX held its third event as part of its School of Programmatic initiative (a series of workshops designed to fill the knowledge gaps...
Exponential Study Finds Interactive Video Units Outperform Standard Banner, Pre-roll Ads
Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, Calif. – Exponential Interactive, one of the largest leading global providers...
Survey Shows Explosion in Usage of Ad Blockers
Retale, a location-based mobile platform, announced this week the results of a commissioned study examining ad blocker adoption on PC and mobile devices. 500 adults...
ZALORA helps men to find the right gift with new campaign
Research has shown that 86 per cent of men tends to give women the wrong gift in the month of love (February). In order to...
