Instagram Mobile Ads to Snap Up $595m Revenue; APAC Brands Must Meet Customers on Mobile
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Instagram mobile...
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#DigiTales: Why FMCG brands should invest in digital media
There’s a TV show at 8.30pm that my wife used to meticulously watch every weekday, that got disrupted when our son’s dinner and sleep time...
Twitter user growth drops even as revenue rises
Twitter’s Q2 revenue rose by 61 per cent year-over-year as it reached USD 502 million, above the previously forecast range of $470 million to $485...
GroupM Partners with Networked Insights for Global Rollout of Marketing Analytics Platform
Exclusive Agreement Gives 27,000 Employees Access to Real-Time Social Web Insights for Media Planning that Connects Brands with Opportunity Audiences NEW YORK & CHICAGO –...
“An App Is Not Enough” Raising the bar on mobile apps for retail
Rising expectations from digitally sophisticated consumers are putting significant new demands on retailers. Mobile apps are no longer really optional for leading retailers, having a...
How a Seattle radio station broke the Internet with an all-day Beastie Boys celebration
It’s not every day that a public radio station in Seattle trends nationally on Twitter, but then it’s not every day that one celebrates the...
Fiat Chrysler Recalls 1.4 Million Cars After Jeep Is Hacked
DETROIT — Fiat Chrysler will recall 1.4 million vehicles to close the software loophole that allowed hackers to remotely take control of a 2014 Jeep...
The IAB’s New In-Feed Ads: Scaling Education Instead Of Technology
AdExchanger | As feed becomes the new standard for web design, there’s a greater need to develop ad units that accommodate them. Such was the...
Ad Tech Companies Pushing EU to Investigate Google Dominance; Nikkei Buys FT for $1.3bn
In this week’s ExchangeWire European Weekly Roundup: ad tech companies push EU to investigate Google dominance; Nikkei buys FT for $1.2bn; ad tech is killing...
Centro Buys GraphScience; Amazon Web Services Grows
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Centro Buys Social Centro snapped up GraphScience for an undisclosed sum in...
#DigitalDiary: Time to let Flash go?
With Firefox and Chrome dropping Adobe’s flash player, is it time to think about whether we should finally let the format go for videos? Mozilla...
Retiring Flash as the basis for digital ad creative
The time seems right to join the movement towards an HTML5 standard. Given the approximate 50 per cent penetration of Chrome in desktop and the continued growth...
Nabinti Launches LiquidBoss, Helps Anyone Design and Launch an eCommerce Website
sponsored by LiquidBoss LiquidBoss (www.liquidboss.com) is a new product (launched by Nabinti) which allows anyone to create their own ecommerce website quickly, easily, and at...
Google’s YouTube Signs Up Everyone but TV for New Paid Service
Google’s YouTube, which has signed up partners for a new paid video service, may find out by early next year whether its own internet stars...
Display Advertising Doesn’t Have to Feel Like the Wild West
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place...
Programmatic enhances social project; Apontador’s new CEO
This week’s LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets is essential; the new CEO...
