Vietnamese are mobile first on Facebook
Out of 20 million Vietnamese who use Facebook every day, around 17 million access the platform daily on mobile, according to a TNS study. The...
Tagged: website
Ban on a website? Here’s how you can beat it
The recent ban on porn by the government of India sparked countless arguments over a citizen’s right. India banned more than 800 websites. The country...
LinkedIn launches Influencers in Brazil; Terra Networks focuses in programmatic; data boosts Dutra Maquina’s revenue by 500%
This week’s LATAM RoundUp brings news about LinkedIn and its first non-English Influencers program; a case study in which data boosted revenues by 500%; massive...
Understanding the Complexities of the Programmatic Advertising Value-Chain
The IAB run a number of Trading Councils, covering a multitude of industry sectors, including ad ops, video, search, social, and display marketing. Council delegates are...
IoT Will Need Increased Broadband Speed, Better Coverage
For the Internet of Things (IoT) to really take off, it’s going to need a couple of things (at least): universally speedy broadband and coverage...
Getting the Right Balance Between the Science & Art of Marketing
No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of sales calls and signed IOs....
Mcommerce sales near $15 bn in South Korea
South Korean consumers will spend nearly USD 15 billion this year on retail purchases via their mobile device, according to an eMarketer estimate. In total,...
Mobile accounts for 27% of ecommerce sales for SE Asia
About 40 per cent of global eCommerce transactions involve multiple devices prior to purchase, highlighted Criteo in its Q2 results. Mobile commerce accounted for 27...
Mobile Hijack, Why Apps Aren’t Safe From Fraudsters
Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national press too. The problem is...
This Man Shaved for The First Time In 14 Years — and That’s Enough to Go Viral
Changing up your look can be risky, but when one man took the plunge and shaved his beard for the first time in 14 years,...
Mobile Ad Data Shows Click-to-Call Commerce Leads to $1 Trillion in Consumer Purchases
It’s official: mobile is now a major driver of the economy, as consumers more and more use smartphones to connect directly with businesses. “Independent data...
Brand storytelling; choose your roles wisely
Storytelling has been around for centuries – from etching hunting scenes on cave walls and telling tales around a fire, to remaking a literary classic...
How online video helps consumers in the I-want-to-do moment
We no longer go online; we live online. This change has fragmented the consumer decision journey into hundreds of real-time, intent-driven micro-moments. Being constantly connected...
Wunderman Philippines adds three GSK brands to kitty
Wunderman has furthered strengthened its relationship with GlaxoSmithKline (GSK) in the Asia Pacific region, with the pharmaceutical company tapping Wunderman Philippines to lead work for...
Facebook has built an Internet-beaming drone because it’s running out of people
Mark Zuckerberg’s plan for world domination is a step closer. Facebook took the wraps off a massive drone yesterday, which is a key component to...
Google Gets Publishers to Obtain EU Visitors’ Consent; InMobi Partners Samsung For Display
In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend...
