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The IAB’s New In-Feed Ads: Scaling Education Instead Of Technology

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AdExchanger |

As feed becomes the new standard for web design, there’s a greater need to develop ad units that accommodate them. Such was the thinking behind the IAB’s Wednesday release of specifications for three kinds of in-feed advertising channels: social feeds (notably sponsored Facebook or Twitter posts), product feeds (which encompass ecommerce sites like Amazon and… Continue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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