Few takers for wearable devices?
While the wearables category has been coming up with innovations, it still has one thing lacking – consumer interest. Awareness of wearable devices is up,...
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A Big Evolution In Mobile AdvertisingProgrammatic Takes Off
The mobile marketing industry continues to change a great rate, with evolving ad formats, media types, and customer behaviours. The ways in which mobile advertising...
Do Not Track Is Finally Coming, but not as Originally Planned
The long-awaited Do Not Track system is coming soon, but it’s a shell of its former self. It seems like ages since former Federal Trade...
How bad was Google’s Mobilegeddon for marketers?
Google had changed its search algorithm on April 21, which gave mobile-optimised sites preference in ranking for organic searches. The move called ‘Mobilegeddon’ had left...
Will other ecommerce players make the bold app-only move?
Bold is beautiful, this is the tagline the ecommerce giants – Myntra and Flipkart are following. Riding on the increasing smartphone penetration in India, both...
Brands and publishers on collaboration’s biggest roadblocks
Collaboration is the new competition, at least if you listen to any number of speakers on the marketing industry conference circuit. But it’s easier said...
Netflix Global Audience Soars as New Markets, Shows Draw Viewers
Netflix said its internet TV service grew to 65.6 million subscribers in the second quarter, thanks to popular original shows such as “Daredevil” and “Orange...
Advertisers and agencies lagging on mobility: BuzzCity
Malaysians love their mobiles, and up to eight in 10 use them to surf the Internet. However brands and advertising agencies have yet to really...
Using Whole-Funnel Marketing to Generate Better Business
Stephen Taylor, Sojern VP, and managing director, international, asks how adtech can be employed further up the classical marketing funnel. As marketers, we love to...
Our Rapidly Changing World: Mobile & Internet trends 2015
It is getting harder and harder to keep up to date with all developments in the market these days due to the rapid pace of...
Singapore Airlines most associated with SG50
As the 50th anniversary celebration weekend approaches, Singapore Airlines came out to be the number one brand associated with SG50 during January 1 – July...
#sowhoknew: How #ChinaMeltdown will impact APAC
Whilst the World watches the Greek tragedy of its imploding economy, over in China there is a far more significant drama unfolding. Since mid-June share...
Sociomantic’s Rohit Kumar on why programmatic must show value to grow
After an action-packed 2014 that included the acquisition by dunnhumby, continued innovations in mobile marketing and the foray into many new markets, Sociomantic has continued...
Mobile is the first screen for Aussies on FB
Of the 13 million Australians who use Facebook monthly, over nine million use the platform daily and access it on mobile. Mobile is the first...
Malaysia: Smart devices to drive content creation demands
As multi-device surfing grows, mobiles remain central to consumers’ internet experience, with well over three quarter’s (80 per cent) of Malaysian mobile users preferring to...
How Web video blurs church and state lines for publishers
Every major publisher on the Web cites video as a key growth area. The revenue opportunity is too great. But unlike traditional outlets such as...
