What Publicis-Facebook’s multimillion dollar ad deal implies
In what is being touted as one of the largest deals between and advertising network and a technology company, Facebook and Publicis have announced a...
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Global digital destination dmexco ups APAC focus
Digital marketing, media and advertising professionals make way to Cologne in Germany every September to participate in the largest gathering of marketers, agency heads, media...
Mindshare brings its data infused ‘war room’ The Loop to Asia
To help marketers make collaborative and adaptive decisions across their paid, owned and earned marketing in real time, Mindshare had recently announced the global launch...
Lee Jeans celebrates 125 years by ‘lighting candles’ across China
Lee Jeans is celebrating its 125th anniversary with an out-of-home and in-store campaign that invites fans to ‘light up the candles’ in more than 30...
Adobe: Marketers Pin Hopes On Data Analysts To Keep Up With The Times
Adobe study points to serious gaps in the digital skillet among brand-side marketers across Europe, with those in the UK looking to hire data analysts...
Wearables, outsourcing to machine, visual amongst key drivers shaping mobile
As industry stakeholders speak of a mobile first and a mobile only world, question remains not only around how mobile is shaping the communication and...
The Russian Ad Tech Sector And How It Differs From The West
Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as...
Cheil OpenTide appoints Peter Shen as Chief Creative Officer
Cheil OpenTide, the digital marketing services company within the Cheil Worldwide group, has appointed Peter Shen as its new Chief Creative Officer. This is also...
Surprised only at the speed at which merger talks failed: Martin Sorrell on POG
“I hate to say, I told you so,” said WPP’s CEO Sir Martin Sorrell, who had reiterated various issues that the Omnicom and Publicis USD...
How Data Can Be Used For More Than Just Audience Targeting
Delphine Fabre-Hernoux, Amnet, senior director, audience insight, argues that people who say ‘data doesn’t work’ are wrong, and how using the correct methodology data can...
dmexco puts spotlight on programmatic video advtg in Singapore satellite
Programmatic has become the buzzword for the region. To add to that, the growth of video advertising is redefining the early impression of programmatic trading...
Golden Gekko Partners with Oxfam Intermón To Combat Poverty
Golden Gekko University is collaborating with Oxfam Intermón, an international non-profit organization, which is determined to change the world by mobilizing the power of people...
Laying Down the Laws of Social Media Marketing
Social media platforms can be, without question, some of the most effective resources in your digital marketing arsenal… but only when said resources are used...
It’s raining Coca-Cola for labour workforce in Singapore
Social media platforms in Singapore have been busy discussing Coca-Cola’s initiative to connect with the construction labour workforce in the city with #CokeDrones. Remote-controlled #CokeDrones...
Yoose inks sales alliance with Iconiction for Middle East foray
Hyperlocal mobile ad network, Yoose, has entered into a sales and distribution partnership with Iconiction, the Dubai based digital innovation and acceleration hub for Middle...
TPS Food awards top brands to Y&R’s The Campaign Palace Jakarta
TPS Food in Indonesia has awarded four of its consumer snack and basic food brands to The Campaign Palace Jakarta, part of Y&R Group Indonesia....
