Irrespective of the screen, consumers seek good content
As consumers transcend seamlessly between laptops/PCs, tablets and mobile phones, marketers are faced with many new opportunities, and challenges. While some of these screens play...
Tagged: us
Is wearable tech redefining real time marketing?
‘Google glass is here’ – screamed an email to me from a colleague. And then what followed was even more surprising – a one day...
Guzman y Gomez chooses Lowe Profero as digital partner
Lowe Profero, the global digital network of Lowe and Partners have inked a digital partnership with Australian based Mexican food chain Guzman y Gomez. The...
Twitter Disappoints in Q1 Earnings Despite Strong Advertising Growth
Shares of Twitter tumbled toward record lows following yesterday’s publication of Q1 2014 earnings. On Tuesday, Twitter reported net losses have grown by $100 million...
Protecting your brand from the video fraudsters
Video advertising continues to grow at a torrid pace, and it is no surprise that global organised criminals have been licking their chops at the...
MyKRIS secures US$1.6mil contract with Courts Mammoth
Malaysian Internet Content & Services Provider (ICSP) MyKRIS Limited, which is listed in New Zealand, said it has secured an RM5.2-million (US$1.6-million) nationwide contract to...
Comparing the manifestos of prominent journalist-brands
The current trend of prominent journalists launching new ventures has come with a sub-trend of its own: the impulse to explain themselves. Hence the flowering of a...
Week in Review: Diversity our strength, contradiction our weakness
MaGIC finally launches officially this weekend, in time for US President Obama’s visit, which makes A. Asohan muse about what’s wrong — and right —...
MMA Shares Results of First Ever Mobile Video Benchmark Study
On Thursday, the Mobile Marketing Association shared rge results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the MMA, and its Mobile...
What is leading to mobile videos’ 90 pc completion rate?
As mobile becomes mainstream, one of the big areas of focus is the content available on the platform and the opportunities thereof that could drive...
Mindshare ‘Loops’ adaptive mktg to paid media
Mindshare is revisiting the role that live data feeds can play in media strategy and decision making. In an attempt to enable marketers to make...
Isobar names Tim Doherty Chief Creative Officer China
Isobar has elevated Tim Doherty to Chief Creative Officer China. The current Chief Creative Officer, Peter Shen, will depart the agency in May, ending a...
Singapore’s US$96mil bid to address Series A crunch
The Singapore Government has picked Golden Gate Ventures as one of six VC partners to help address the Series A crunch, reports Karamjit Singh. Via...
The New York Times explains its new explainer site
If you’re looking for journalism that explains the complexities of politics, policy and the world in general, there’s no shortage of content out there for...
LAC Taut appoints Razorfish to sharpen its digital focus
Beauty and health brand LAC Taut is looking to digital to strengthen its connection with its audiences and enhance its brand presence. The mandate to...
Digital recruitment firm Ultimate Asset sets shop in Singapore
Digital recruitment agency Ultimate Asset, based in the UK, has kicked off operations in Singapore. Company officials inform that the development comes on the back...
