The emotional push for Unilever’s Comfort
Taking a cause or a human relationship that connects has been big with Unilever brands. The idea can be seen once again in a new...
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MediaQuark, Ambient Digital partner to deliver APAC audience targeting
MediaQuark and Ambient Digital Group, both headquartered in Singapore, are partnering to deliver data driven online advertising products in Southeast Asia. The online advertising companies...
Why Keeping The Week Of September 8 Clear In Europe’s Ad Tech Calendar Will Make You Smarter And More Profitable?
Advertising technology is often criticised in the usual mainstream trades as being over complicated and confusing. Well it’s not, it’s pretty simple. In its truest...
McDonald’s Sets Up Shop in Silicon Valley
McDonald’s is setting up shop in the tech community epicenter of Silicon Valley. The company’s new outpost, on San Francisco’s Market Street, is the brainchild...
Infographic: What do advertisers think of media auditors?
The WFA (World Federation of Advertisers) is taking a closer look at what some of the world’s largest advertisers think of auditors and the challenges...
‘Programmatic will be massive in APAC, but there are key areas that need focus’
Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based...
QEOS leaps forward with US$40mil Silicon Valley acquisition
Quantum Electro Opto Systems Sdn Bhd (QEOS) has acquired Silicon Valley-based Centric Technologies, LLC in a US$40 million (RM129 million) deal that announces its global...
Hipsters down! Gawker, Vice tangle in social street fight
Hipster bible Vice and snark factory Gawker are taking digital potshots at each other, and the media world is picking sides. Earlier today Gawker published a...
Rocket Fuel Hits Back At ‘Sensational Headlines’ In Bot Traffic Row
Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after being cited in a critical...
Viewability: If it is not seen, did it happen?
We all know the philosophical question, ‘If a tree falls in a forest and no one is around to hear it, does it make a...
The anatomy of an APAC CEO
Male, approximately 56 years old, and a CEO for the first time in his life — these are some of the insights that emerge from...
Tablet Advertising: an in-depth look
Tablets have been mainstream for only a few years, but already they are incredibly popular for certain uses. Although most would agree that the tablet...
5 key takeaways from MMA Forum Singapore 2014
The annual Mobile Marketing Association Forum (MMA) Singapore 2014, held on May 22, 2014 in Singapore, witnessed over 250 delegates representing the mobile marketing ecosystem...
The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic...
Why Mizone’s #FresArt is the fun hashtag today
As Mizone gears up to launch a variant of its beverage brand Fres’in, the company has looked to Twitter in an engaging exercise, where Twitter...
Coffee with Cheuk Chiang: Inside the mind of Omnicom Media’s APAC boss
At around this time last year, the media agency business was abuzz with conversations around change of guard at the Omnicom Media Group Asia Pacific...
