IPG Mediabrands sets up DMP offering Sixth Sense for Asia
In continuation with its focus on augmenting its data offer, IPG Mediabrands Asia has set up its Data Management Platform (DMP), Sixth Sense. Sixth Sense...
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Social Media Myth Busters: AOL and Converto Separate Advertising Fact from Fiction
Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?) “It’s a question many have been trying to...
Mobile travel bookings on the rise; APAC leads the way: Criteo
It is not uncommon for business leaders to say that mobile is an extension of the individual. One of the reasons for this is because...
Adconion Direct & Kontera unified under Amobee brand post acquisition
Amobee has completed acquisitions of Adconion Direct and Kontera Technologies, Inc. (Kontera), and the integration of all three companies under the Amobee brand. Amobee now...
AOL Platforms: Data Mastery Drives Programmatic Video Growth
As brands become better stewards of their first-party data, they’re bringing their programmatic video buys in-house to better control their media expenditures, according to AOL...
Twitter Trials “Buy Button” in Tweets
For the past several years, Twitter has been used by many brands as a great way to keep in contact with their customers, build loyalty,...
See the Spot: Samsung Reminds Us They Built Bigger Phones First
Samsung gained prominence in the U.S. by being the Pepsi to Apple’s Coke. It doesn’t appear it will give up that strategy anytime soon. On...
Bonin Bough & Carolyn Everson on why mobile matters for brands
As the digital story unfolds, debates have sparked on whether we are still living a digital revolution or has the revolution already made way for...
dmexco urges to ‘SHIFT’ into new dimensions of the ‘digiconomy’
The rapid digitisation of the world we live in is increasingly changing economic structures and laws. The rules for doing successful business have changed. The...
APAC ad spend to outperform global: Dentsu Aegis Network
Dentsu Aegis Network has updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global and regional forecasts. Based...
Data pick of the day: 75% of Twitter active users purchase products online
On September 9, 2014, Twitter announced that it was “beginning to test a new way for you to discover and buy products”, with a small...
The good, the bad and the ugly #AppleLive brand tweets
What? There’s a major event happening and everyone will be on Twitter watching for updates? Better get your social media marketing team ready. Brands, with...
Why Alibaba’s IPO Could Ignite A Commerce Spending Spree
As Asia-Pacific commerce powerhouses like Alibaba and Rakuten push West, it’s still unclear how they will grow large US-based audiences. One such method is through...
How digital is transforming Omnicom Media Group’s Thailand ops
The growth of digital, with the rise of mobile, social, ecommerce, digital video and the likes, is opening up new opportunities for marketers to connect...
RTB growth helps Ozone achieve 100 mn daily mobile impressions
Ozone Media has reached a milestone 100 million daily impressions on mobile. This growth is fuelled by an increasing number of partners embracing real-time bidding...
Youth and techies come together for the first ever Tech Fest
With a curiosity to find out more about what it’s like to work in tech, more than 500 youth participated in the first-ever Tech Fest...
