Data pick of the day: 75% of Twitter active users purchase products online

On September 9, 2014, Twitter announced that it was “beginning to test a new way for you to discover and buy products”, with a small percentage of US users gaining access to a ‘Buy’ button that allows them to purchase items from within a Tweet.

Launching on mobile first – but with other platforms on the horizon for a later expansion – Global Web Index figures show why the new feature is likely to resonate strongly with the Twitter audience.

At a global level, 75 per cent of the service’s active users say that they have purchased a product online within the last month – a figure which rises to 80 per cent + in regions such as US and UK. Significantly, though, it’s on mobiles and tablets where active Twitter users over-index the most compared to all internet users; nearly half (47 per cent) have purchased a product via a mobile within the last month, while just over a quarter (27 per cent) have done the same via a tablet. Little wonder, then, that Twitter is looking to make “shopping from mobile devices convenient and easy.”

GWI Twitte Buy button

Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

You may also like...