Facebook Poses Further Threat To Google With Full FAN Roll Out
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which...
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Keeping sports’ spirit energised: 361° at 2014 Incheon Asian Games
One of the most highly anticipated showdowns at the recently concluded Asian Games in Incheon was the three matchups between Chinese swimmer Sun Yang and...
Why The New York Times’ niche app strategy is flailing
The New York Times’s efforts to capture younger readers is hitting a few speed bumps. Yesterday, amid the news that it plans to cut 100...
TNT gets aboard a human truck in large scale mktg push
TNT has embarked on what is seen as one of its first large-scale advertising push in years. In an integrated campaign, ‘The People Network’, TNT...
Komli re-energises remarketing platform; includes CRM data
Komli Media has re-energised its remarketing offer to now include CRM (customer relationship management) data in addition to website and mobile traffic. As an integrated...
Mindset shift needed to bridge gap in APAC’s digital mktg maturity
The digital divide between markets and businesses finds mention in various conversations to caution those that are either slow in adopting digital or are not...
Web 1.0 dinosaur Metafilter modernizes, slowly
MetaFilter calls to mind a bygone Internet age. Launched in 1999, the quaintly self-styled “community weblog” is a general-interest forum where its fiercely loyal users...
OMD on the ‘-er’ road in APAC
It was around 16 months ago that Digital Market Asia last conducted an interview with Steve Blakeman, CEO, OMD APAC, sharing a coffee with him...
NSW govt & JWT warn against alcohol influenced violence
The New South Wales Government has embarked on an advertising campaign focusing on alcohol-fuelled violence, over the weekend. The campaign formulated by JWT Sydney, with...
mobileStorm to Mark 15th Anniversary in Las Vegas Next Week
What happens in Vegas won’t stay in Vegas next week with regard to mobileStorm‘s 15th anniversary bash scheduled to take place October 1st. Once again,...
US$4mil ‘richer,’ iMoney now ready for next phase
Malaysian financial comparison startup Intelligent Money Sdn Bhd, better known as iMoney, pumped up by its US$4-million sale of a 20.1% stake to ASX-listed iSelect...
‘We Believe Strongly That The Agency Is The Right Place For Programmatic Technology’
Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed...
Resist the usual or disappear: Y&R’s Sandy Thompson
To engage and to entertain: if there was one motto communication professionals could go by, it would perhaps be this. Sandy Thompson, Global Head of...
WPP commits deeper investment in China’s ecommerce mkt with Polestar
WPP Ventures contributed to China’s booming ecommerce industry with Polestar Co, a joint company for integrated ecommerce solutions. WPP Ventures is the investment arm of...
In conversation with Terry Savage as Spikes Asia 2014 begins
The Spikes Asia Festival of Creativity is all set to kick off today in Singapore. This year, the Festival has been increased to four days...
VML China gears up to acquire social media agency Teein
Soon after the announcement of its Mongolia operations, Y&R is gearing up to acquire Teein, one of China’s established social media agencies through its marketing...
