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AOL Platforms: Data Mastery Drives Programmatic Video Growth

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As brands become better stewards of their first-party data, they’re bringing their programmatic video buys in-house to better control their media expenditures, according to AOL Platforms’ report, the “US State of the Video Industry,” released Monday. Although only 13% of the 350 media and marketing professionals (both AOL customers and non-customers) surveyed said they have […]
Via: AdExchanger

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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