Starcom bags Mahindra Holidays account
In a significant development, Starcom India, part of Publicis Media India has won the digital duties of Mahindra Holidays & Resorts India Ltd. The business...
Tagged: us
Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq
With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another...
2017 Predictions for a connected world
Digital revolution has largely been a godsend in the field of marketing. Emerging new technologies are changing the way consumers interact with brands which in...
App Success Is Shifting From Downloads To Engagement
AdExchanger | As app downloads slow down due to a maturing ecosystem (dropping 20% among the top 15 US pubs, according to a mid-2016 Nomura/SensorTower...
Viant Buys Adelphic; Superawesome Plans IPO
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO;...
Adobe’s hot trends for marketers in 2017
2016 was an eventful year for marketers: New technologies such as Augmented Reality (AR) and Virtual Reality (VR) captured the imaginations of marketers globally —...
First Look: AdTheorent Integrates with Commerce Signals to Leverage Purchase Insights
AdTheorent has announced today its engagement with Commerce Signals, a leader in connecting advertisers and publishers to aggregate insights from transaction data, to enable optimization...
The 2017 Shopper; Mobile Games Vs Social Apps
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
‘Focus on your business’: 5 new years resolutions from agency creative leaders
We’re deep into January. Have you abandoned your New Year’s resolution yet? We start off the year by making promises to ourselves about how we’re...
Why brands need to look at context-driven campaigns for mobile
It is a common sight for Singaporeans to be on their smartphones for almost everything on the daily basis – from managing our finances to...
Dentsu Aegis Network acquires Indonesia’s Dwi Sapta
Dentsu Aegis Network has signed a definitive agreement to acquire Dwi Sapta Group, the number one local advertising media agency in Indonesia. The multi-brand acquisition...
Essence beefs up SG team with senior appointments
Essence, a global digital agency, has promoted Singapore-based Kunal Guha and Vincent Niou to boost the agency’s APAC growth plans. Mr Guha has been promoted to...
Sprint Buys 33% of Jay Z’s Music Streaming Service Tidal
Sprint Corp. has acquired a 33% stake in music streaming service Tidal as the fourth-largest U.S. wireless carrier turns to media streaming to attract more...
Pfizer lures consumers to text with Viagra discounts
As FiercePharma’s Beth Snyder Bulik describes, “The ad opens with the now-familiar woman in a dark blue dress who asks, ‘Guys, want to save 50%...
Porsche redefines courage with celebs in the new year
Porsche has launched its new ‘What is Courage?’ campaign, redefining courage in the New Year with celebrated Hollywood actress Michelle Yeoh, internationally acclaimed chef and...
In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting
AdExchanger | Google is enabling YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first...
