Copenhagen INK

In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting

by ·

AdExchanger |

Google is enabling  YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first development in a Friday blog post that went live just minutes before the US presidential inauguration. “Now, information from activity associated with users’ Google accounts may be used to influence the ads… Continue reading »

The post In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting appeared first on AdExchanger.


Via: AdExchanger

Tags:

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

You may also like...