Best of the week: Trump scares some buyers while encouraging some publishers
Welcome to ICYMI: The best Digiday stories from the week just ending. This week — indeed this year — there is perhaps nothing quite so...
Tagged: us
Ad-Juster Acquired By Innotech; DMG & Forensiq Partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners...
The 4G ideas matrix for planners
In 2016, 43,101 entries were submitted at one of the most coveted advertising awards arena – the Cannes Lions 2016, and out of the submissions,...
Maxis reunites sisters in touching CNY campaign
‘The 50-Year Promise’ by Maxis 4G Films is a deeply moving short film about long-lost siblings who search for each other with the help of...
Why this Chinese private equity company bought its first US ad tech firm
Chinese investors have acquired another U.S. ad tech company, the latest in a string of such deals in recent months. Innotech Capitals, the investment arm of...
Asia stands to win from a wave of marketing disruption
The world of tech startups is a vast one globally today and continues to grow exponentially. Just as Moore’s law told us that technological capabilities...
Cadreon launches programmatic management platform Unity in China
Cadreon, the programmatic and ad tech unit under IPG Mediabrands officially launched its platform Unity in China. Introducing Unity, Cadreon’s programmatic management platform for ad tech...
Practo raises USD 55mn in Series D funding led by Tencent
Practo, the healthcare platform, has raised USD 55 million Series D funding in a round led by Tencent. Three new investors joined Practo – ru-Net, RSI Fund...
Singapore Tourism Board gives marketing capability contract to Brand Learning
After a competitive selection process, global marketing and sales capability firm Brand Learning has won Singapore Tourism Board’s 3- year contract to build its Marketing College....
Rubicon Project Shutters Chango Biz, Refers Clients To IgnitionOne
AdExchanger | Rubicon Project is closing its intent marketing business, which it entered in 2015 through its $122 million acquisition of Chango, according to a...
Slate Expands Subscription Program Due To Post-Election Membership Bump
AdExchanger | Fake news flourishes with easy access to programmatic revenue. Real news doesn’t. The online pub Slate – in the real news category –...
Kantar Shows Renewed Mobile Momentum for iOS
At a time when the bad news seems to keep piling on Apple, there’s some positive news to report for iOS. The latest smartphone OS...
Dentsu Unveil Measures Against Future Misreporting; AU OOH Revenue Grows 15.8%
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Dentsu unveil...
PHD bags scotch portfolio of Health Drinks Bangkok
PHD Thailand has been appointed to handle Scotch Industrial (Thailand) Co. Ltd.’s portfolio of health products, following a five-way pitch involving Dentsu, GroupM, Starcom and...
The gloves are off in the ecommerce ring in Southeast Asia
In early November, Amazon shook up the news wires with the announcement they will be (finally) entering the rapidly growing E-commerce scene in Southeast Asia....
The Era Of AI Will Be Ruled By UI
AdExchanger | “Managing the Data” is a new column about customer and audience data strategy written by longtime AdExchanger contributor Chris O’Hara. In 1960, the US...
