App Success Is Shifting From Downloads To Engagement
AdExchanger |
As app downloads slow down due to a maturing ecosystem (dropping 20% among the top 15 US pubs, according to a mid-2016 Nomura/SensorTower report), developers are turning to a new success metric: Usage. “Usage is the new currency for the app economy, not downloads, because downloads just tell you that first part of the story,”… Continue reading »
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