Carat’s Anthony Rhind Wants A Transparency Pact With Publishers
Anthony Rhind, global chief digital officer at global media agency Carat, describes programmatic as “an emerging operating system” for marketing effectiveness. It’s about much more...
Tagged: tool
Social Media Myth Busters: AOL and Converto Separate Advertising Fact from Fiction
Do ads on social Web sites work? That’s what AOL wanted to know. (And don’t we all?) “It’s a question many have been trying to...
Twitter’s objective-based campaigns welcome news for marketers
Twitter’s recently launched Objective-Based campaigns allow advertisers to pay for the actions that are most aligned with their marketing objectives. This comes as a welcome...
Businesses walk in‘To The New’ era of social media marketing
Social media marketing is evolving, as marketers are slowly unraveling the power of social media and its impact on marketing. At its current stage social...
Data pick of the day: 50% onliners visit Google via mobile
Life without Google can be really hard to imagine. There are hardly any days when an onliner doesn’t visit Google; it’s highly improbable! People nowadays...
#sowhoknew: Social stupidity
I sat in another airport lounge with an hour to kill and came across this fantastic article on social media facepalms one should avoid. Social...
Twitter Beta Tests Promoted Video Ad Format To Attract Brand Dollars
Twitter has made good on its promise to roll out a tool designed to share, upload and measure video effectiveness. The company on Tuesday revealed in a blog post...
Pssst: Are Private Messaging Apps Really the Future of Mobile Marketing?
Pssst: someone’s talking to you — and it’s increasingly a marketer. That’s the sentiment of Fernando Cuscuela in a commentary recently published by VentureBeat. “Private-messaging...
Twitter Changes Pricing Model For Advertisers
Twitter is changing its prices. On Thursday, the company announced it was introducing new tools for what it calls “objective-based campaigns,” which include four new...
Buying ads made easy
Amazon has built a self-serve tool to allow advertisers to purchase ads directly from the company in real time. The self-serve tool is for ads...
Facebook “Retargeting” study: Mobile Ads not only work better, they are cheaper too!
“Retargeting” is a very effective, rapidly growing technique to improve the conversion rate from digital advertising. Only recently have advertisers been able to use the...
Dentsu Aegis acquires Indian OOH agency Milestone Brandcom
Dentsu Aegis Network is augmenting its out-of-home capabilities in India with the acquisition of Milestone Brandcom. Milestone Brandcom combined with Posterscope, Dentsu Aegis Network’s global...
Amazon Offers Self-Serve; AudienceScience Releases Supply-Side API
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Automates Amazon debuted a self-serve ad-buying tool on Wednesday, and VivaKi is the...
Sizmek, comScore, Nielsen partner for performance metrics
Sizmek is offering marketers a tool with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data...
Steve Forbes: ‘Just pining for the good old days is not the way to move ahead’
Forbes Media agreed on Friday to sell a majority stake in itself to a consortium of Hong Kong investors, concluding a 9-month sales process. The sale...
‘I have routinely heard clients say there is not enough print on this plan!’
Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia’s most well-respected programmatic figures –...
