AXA-Tianping assigns media duties to Vizeum China
Vizeum China has won the media planning and buying services for AXA Tianping Insurance, China’s largest foreign insurance company, following a competitive pitch. It’s the...
Tagged: tool
French World Cup team says ‘Yo’ to its fans with viral app
What’s French for “Yo?” If you’ve downloaded Yo, the simple, silly and hugely viral app, you may get to find out – the French Football Federation is...
Will Click-Fueled Content Marketing Crash?
As the line between standard banner ads and content recommendations blurs, the need for quality control will proliferate, experts say. While companies use content as...
Five Facts for Marketers About Google Tag Manager
Google Tag Manager (GTM) isn’t new, but one would think so, considering how many marketers remain unaware of its features and benefits. That’s backed up...
Five lessons from Unilever & Vserv.mobi on mobile mktg
Over the years, many theories have been presented around how mobile should form an intrinsic part of a holistic marketing exercise. Some of the largest...
Watching the World Cup, one data point at a time
Sound the vuvuzelas, the World Cup is officially here. The biggest sporting event in the world is set to break all kinds of viewing records....
AppNexus CEO: ‘There’s no global body for ad tech, it’s something we’ve thought about’
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad...
MediaQuark, Ambient Digital partner to deliver APAC audience targeting
MediaQuark and Ambient Digital Group, both headquartered in Singapore, are partnering to deliver data driven online advertising products in Southeast Asia. The online advertising companies...
Five APAC entries gear up to compete for Innovations Lions
As the countdown to Cannes Lions International Festival of Creativity begins, the festival has announced the first list of contenders who have the chance to...
ISP Rankings: Why Google Loves Comcast and Netflix Prefers Cablevision
Google has put broadband companies on notice. If you stream YouTube videos poorly, we will call you out. YouTube’s parent company has created a tool...
Small Biz Needs to Access Big Mobile Market
Heaven help small business owners. Often strapped for resources, and confused about how to boost business via the Internet, they often feel two steps behind...
Why SMS Is The Next Evolution of 1:1 Marketing
The following is an exclusive guest contributed post from Barbara Palmer, Chief Revenue Officer of CallFire, a cloud-based text and voice platform. A recent article...
Rocket Fuel Hits Back At ‘Sensational Headlines’ In Bot Traffic Row
Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after being cited in a critical...
5 key takeaways from MMA Forum Singapore 2014
The annual Mobile Marketing Association Forum (MMA) Singapore 2014, held on May 22, 2014 in Singapore, witnessed over 250 delegates representing the mobile marketing ecosystem...
FreeWheel Cofounder On The Profound Differences Between Programmatic TV And Display
This upfront season, a number of media conglomerates flirted with programmatic TV. ABC, for instance, is beta testing data-driven ad sales via video ad server FreeWheel’s...
Mobile internet is transforming China: SY Lau, Tencent
If it was the automobile industry that revolutionised the United States over a century ago, then it is mobile internet that is shaping up one...
