New Cross-Device Messaging Tool Is Big For Kahuna
There’s nothing more cliché in the ad world than the phrase “right message, right time.” But as the cross-device game heats up, it’s a platitude...
Tagged: tool
Premiering linear TV buying with programmatic tools
ExchangeWire spoke to Mark Frain, national sales director at Multichannel Network Australia (MCN), about last week’s announcement to partner with AOL/Adap.tv to pilot the media...
Political Ad Spend Reached New Heights This Year
It’s all over except for the crying (if your preferred candidate didn’t win). Now comes news — as if voters didn’t know — that spending...
DMA Digital Diary: What social can teach brands on going mobile-first
As the major social networks – Twitter, LinkedIn and Facebook – came out with their quarter three reports for 2014, one trend to note is...
Adobe’s Nick Bogaty on 5 factors that impact taking content online
As more corporate and media brands look to engage digital audiences by taking their content online, the likes of Adobe are playing a critical role...
Marrying SMBs with the web
With the latest spade of flash sales and discounts offered by ecommerce websites, it has increasingly become important for the small and medium sized businesses...
AppNexus CTO On The Fight Against Ad Fraud
AppNexus will take to the stage at next month’s ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus,...
More retailers turn videos into direct sales channels
Buying products from inside a video is not a new concept — YouTube introduced a click-to-buy feature in January 2009 — but more online retailers...
It’s Official: Consumers Are Just Not That Into Retargeted Ads
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer service, are damaging their advertisers...
Cutting through the clutter…Or cutting through the bias?
I had the opportunity to attend a talk by the brilliant JesperAstrom at Hyper Island, with a thought-provoking discussion on whether or not social networks...
DMP Lotame Crosses Cross-Device Off Its Road Map With A New Tool
Cross-device is hot (hey there, Atlas), and now data-management platform Lotame has tossed its hat into the ring with a feature built from AdMobius’ technology,...
The Next Big Thing: Local Businesses and Facebook
“In my opinion, local small businesses are the great-untapped segment for Facebook and is one that has massive potential. Imagine if “Joe the Plumber” could...
E-governance via smartphones aims to better connect rural India
After a long period of inefficient governance and policy paralysis, the Indian political system is expected to pick up under the leadership of Prime Minister...
Facebook Poses Further Threat To Google With Full FAN Roll Out
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which...
Marketing lessons from Danone’s Michael Aidan & Unilever’s Ira Noviarti
Brand marketers face all kinds of challenges – at times it is as common as the launch of a global brand in a local market...
Is Mobile Re-engagement In Easy Reach For Advertisers?
Serving mobile users with retargeted ads is widely regarded as an impossibility given cookies’ lack of effectiveness on such devices compared to desktop, and the...
