SMS and The Future of Public Safety Alerts
As mobile adoption rates continue to surge globally, television and radio announcements along with traditional tornado sirens and other public emergency distress signals may get...
Tagged: technology
Infographic: How Mobile Has Changed PR Forever
Without more than a few “refresher courses,” a PR expert 20 years ago might be nothing of the sort today. And we have technology –...
PlaceIQ Hires Tumblr’s Former Finance VP as First CFO
Mobile advertising technology company PlaceIQ has hired Scott Casey away from Yahoo! to be the first CFO in the company’s three-year history. Mr. Casey was...
So your customers are showrooming? Big deal
Although the media is hailing showrooming as the latest blow to the already struggling high street, it’s been around for years. In the past consumers...
Groupon Says It’s Mostly a Mobile Company Now
Mobile has never been more important to Groupon. This week, Groupon reported better-than-expected second-quarter sales and has mobile to thank for much of that success....
Häagen-Dazs App Fiddles While Ice Cream Softens
You know when you take your favorite pint of ice cream out of the freezer before settling in for another episode of Real Housewives of...
Google Goes Glam With Moto X
Brian Wallace was beaming when he stepped into a Motorola conference room on June 17. The company’s VP-global brand and product marketing had just received...
Publicis Omnicom Isn’t About Helping Clients
Jenny Biggam is the founder of the7stars, an independent media agency based in the U.K. It used to be that advertising and media were all...
Facebook Stock, Fueled by Mobile, Rises to Highest Price Since IPO
Facebook shares on Monday rose to their highest closing price since the day after its initial public offering amid optimism that the world’s largest social...
Small Business SMS Marketing Just Isn’t Practical
The following is a guest post by Derek Johnson, Founder & CEO of text message marketing provider Tatango. You can text him at (206) 334-4012 or...
Tectumedia – A new player to support start-ups with Programmatic Buying
Stumbled across some interesting news about RTB and how also start-ups can benefit from Programmatic Buying: Project A recently launched a new venture: Tectumedia. Basically...
Mobile Payments Catch a Cab in D.C.
Hailing, riding and paying for cab rides – at least in the nation’s capitol – is getting a lot easier. The team at PayAnywhere is...
HuffPo Co-Founder on Where He Thinks Tina Brown’s Daily Beast Went Wrong
Just in case you missed it, BuzzFeed Chairman Ken Lerer was the star of the full-page front-of-book Q&A in yesterday’s New York Times Magazine. (Though...
Report: Majority of Fortune 100 Companies Are Not Google Compliant
Google’s recent announcement about upcoming changes to its mobile search algorithm may cause 90 or more Fortune 100 companies to lose search visibility among consumers...
JetBlue Providing Pilots with Tablets for ‘Core’ Functions
Joining the fast-growing list of major U.S. airlines adopting Apple’s mobile technology for use by pilots and other in-flight crew, JetBlue announced Wednesday that it...
Embracing the Reality of Multi-Touch Attribution
It’s no longer a concept or technology that is only for those with deep pockets. Consider this approach. Source: ClickZ Asia
