Groupon Says It’s Mostly a Mobile Company Now

Groupon Says Its Mostly a Mobile Company Now Groupon Says Its Mostly a Mobile Company NowMobile has never been more important to Groupon.

This week, Groupon reported better-than-expected second-quarter sales and has mobile to thank for much of that success.

According to Groupon, almost half of the company’s North American transactions are now driven by mobile devices, which is up from 30% last summer.

“[We] delivered our strongest quarter ever in North America, due in part to accelerated billings growth of 30 percent,” said Eric Lefkofsky, Groupon’s newly crowned CEO.

“With two quarters on the job, I’m pleased with the progress we’ve made in such a short time,” Lefkofsky adds. “We continue to gain traction in mobile, with nearly 50 percent of our North American transactions coming from mobile in June. To date, more than 50 million people have downloaded Groupon apps worldwide.”

The new Groupon boss says his company is fast becoming the first ecommerce behemoth to be a mostly mobile company.

“We are preparing to be the first large-scale e-commerce company that is predominantly mobile,” Lefkofsky says. “To us, mobile commerce is everything you can buy, anywhere you are with the touch of a finger–all carrying a virtual shopping mall around in our pocket. It’s commerce in a connected world where people infuse technology into their everyday buying patterns. It’s all about interacting with your surrounding using geographic data to make purchasing more relevant, more personalized, more immediate, more efficient.”

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Source:Mobile Marketing Watch

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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