Jeff Bezos: Are You Throwing a Party for Your Guests — or for Yourself?
Amazon founder-CEO Jeff Bezos has some new Kindles to sell — which, so far, have been well-received. But in a just-released interview with ABC News...
Tagged: technology
BXF 3.0 Commercial Traffic Initiative Reduces Discrepancies and Make Goods
Manual Commercial Scheduling Soon a Relic of the Past LOS ANGELES — During its annual October conference, The Society of Motion Picture and Television Engineers (SMPTE),...
Do We Still Need Third-Party Ad Servers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
‘M6D’ Now Distillery; Beefier PubMatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ‘M6D’ Now Dstillery Media6Degrees has changed its name after buying EveryScreen Media. “Dstillery is...
PubMatic to Hire 100 to Meet Demand For Private Ad Exchanges
PubMatic, an ad technology company which caters to publishers, is planning to hire an additional 100 people before the end of the year to meet...
Ogilvy takes a stake in digital firm PennyWise
India – Ogilvy & Mather has taken a majority stake in PennyWise Solutions, a digital technology and production company based in India. Via Marketing Interactive
SEED Capital invests in Blackwood Seven, the world’s first automated media allocation platform
SEED Capital invests in Blackwood Seven, the world’s first automated media allocation platform: SEED Capital and Vækstfonden have just invested an amount in the double-digit million...
Apple Debuts Touch ID for Unprecedented Security with iPhone 5S
Delivering an unprecedented degree of smartphone security, Apple today confirmed that the forthcoming iPhone 5S will feature a new fingerprint-scanning technology called Touch ID. The...
It’s Human vs. Robots in Ad Sales
The ad tech world recoils at the notion that the move to automated ad systems means replacing humans with robots. But that prospect doesn’t mean...
Infographic: Top Tech Gear of 2013
On Wednesday, Alex Hillsberg of FinancesOnline shared with MMW a new inforgraphic compiled to highlighted some of the top tech gear of 2013. “2013 will...
Foursquare in Talks with Tech Firms for Strategic Investment as Ad Business Improves
Foursquare Labs Inc. is in talks with multiple large technology companies about a potential strategic investment, according to people with knowledge of the discussions. The...
Few Marketers Finding Good ROI in Mobile
According to the findings of a new research report, few marketers are finding “good ROI” in mobile. This week, Tyler Loechner of RTM Daily revealed...
3 Theories About Programmatic Buying
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Ad Guy Gives PR Firm Lesson in Power of PR
EDITOR’S NOTE: This post was updated after The Council on Public Relations came to its senses. The public relations industry, like all marketing, is in...
mobileStorm Launches Valuable News Outlet for Casino Gaming Industry
mobileStorm Inc., a leading Communication Service Provider in mobile marketing, is adding another dedicated industry news channel to its well-respected repertoire, which already includes Mobile...
How to Fight Dataphobia: 3 Tips for Businesses
The following is a guest contributed post from Christine Oliveri, Vice President of Operations, Client Services for I.Predictus. Isaac Asimov, the prolific author and biochemistry...
