Mobile Advertising grows over 100% in 2012
Twice a year the IAB (Internet Advertising Bureau) sponsors a survey of internet related advertising revenues. Conducted by PricewaterhouseCoopers. The study provides a very detailed,...
Tagged: study
Liquidation Retailer Reaps Benefits of Mobile Marketing
In what amounts to yet another compelling case study highlighting effective mobile marketing, National Wholesale Liquidators has deployed a comprehensive mobile marketing strategy to drive...
Consumers believe traditional media trumps digital for ad effectiveness: study
The same trend is apparent looking the best source for marketing and advertising, with traditional media considered the most effective channel (47%), followed by family...
Don’t be a mobile privacy creep. Eight top tips for marketers
1. Take consumer mobile privacy concerns seriously Security and safety are key concerns for consumers, especially around mobile commerce. Last year’s Webcredible study found that...
Mobile Marketing Industry May Employ 1.4 Million by 2015
A new study commissioned by the Mobile Marketing Association is shedding some light on today’s mobile marketing ecosystem. According to the report, which was conducted...
Infographic: Native Ads More Engaging Than Banner Ads
Native ads continue to gain an upper hand on traditional banner ads. That’s the suggestion from a new report by Sharethrough and the IPG Media...
How do you improve your perfect PPC account? Simultaneous positional testing
Our approach action change through data-driven decisions and we use AdWords Campaign Experiments (ACE) as a key part of our testing process to facilitate this. ...
WireColumn: French Private Video Exchange is a Great Opportunity for Brand Advertisers
Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French programmatic buying progress. StickyAds Video...
Australian kids turn to apps in record numbers
Of those children who use apps, most are accessing an average of 7 per month and they are doing so on their smartphones and tablets,...
Passbook Proves a Winner in European Restaurant Marketing
Apple’s Passbook is fast-becoming a marketing cornerstone for European restaurateurs. According to details presented in a new case study, UK restaurant chain Harvester capitalized on...
Two thirds of shoppers prefer mobile web over apps
As part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed...
IAB/PwC Digital Ad-Spend Study 2012: UK up 12.5% to Almost £5.5bn
In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses the £5 billion mark. In...
91% of Teenagers Will Buy a Smartphone for Their Next Phone
Piper Jaffray has published Taking Stock With Teens, a new report highlighting the hottest trends and purchasing preferences among U.S. teenagers. When it comes to...
Is the CEO Obstructing the CMO/CIO Relationship?
What’s holding back the relationship between IT and marketing is that the customer is “owned” by the CEO, according to a new study. Via digiday,com
Is Your Favorite Brand a Social Media Power Player?
The steady rise of social media has every company reconsidering marketing strategies and how they sell their products or services. As a result, global consulting...
Which Smartphones Are Most Satisfying?
The new JD Power consumer satisfaction survey is out and a familiar name sits atop the list of most satisfying smartphones. For the ninth consecutive...
