Case Study: Jebsen Group Makes Social Media a Priority
Four ways that a B2B organization representing 200 brands uses social and mobile for communications. Source: ClickZ Asia
Tagged: study
Coca-Cola: the ‘s’ in social media doesn’t stand for ‘sales’
According to Eric Schmidt, Coca-Cola’s senior manager of marketing strategy and insights: “We didn’t see any statistically significant relationship between our buzz and our short-term...
APAC moves to smartphone shopping
Regional – Online shopping trends in Asia Pacific have moved to the smartphone as markets such as Indonesia and Thailand see the fastest rise in...
‘Harnessing Attribution: Breaking Through Silos Via Models & Algorithms’, by Jon Baron, CEO, TagMan
Among the channels within the media mix, digital marketing is the most measurable and offers the most potential for effective analysis of what is and...
Millennial Media: Mobile Device Trends in Asia [Study]
In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Source: ClickZ Asia
Three reasons why advertising and social media don’t mix
The struggle for power which brands are destined to lose Advertising grew up in an era of the ‘captive audience’, where large numbers of people...
Online Advertising Climate in Germany: the adscale Analyzer 1/2013
The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing, as well as efficient campaign...
Case Study: Pepsi China Leverages Web Video for CNY Campaign
Pepsi’s integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Source: ClickZ Asia
Study: Mobile Ads ‘Irk’ College Students with Smartphones
A new report from Ball State University finds that college students are dumping their cell phones for smartphones at a rapid pace. But during the...
ROI key to future mobile marketing investments: report
While those predictions may prove a little bit too optimistic, and recent research indicates that consumers are annoyed more by mobile ads than their television...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-03)
Visual Content Drives Social Media Engagement http://t.co/6WXRv91p # Cumulative Media Drive Purchase Intent http://t.co/6Bn7gJiK # If Content Is King, Multiscreen Is The Queen, Says New...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-06-25)
The Click Isn’t Dead: Why We Should Embrace CTR 2.0: http://t.co/46TXCzFr # Is Manual Bidding Killing The RTB Promise? Why The Algorithm Can Lead To...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-06-18)
Google's DoubleClick To Unify Its Tools for Advertisers And Agencies Doing Digital Marketing: http://t.co/C8qW58rp via @marketingland # Yandex and VivaKi Launch New Targeting Tool for...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-06-04)
IAB & Mediascope Europe Study: 426.9 Million Europeans Online Across 28 Markets: http://t.co/waggE00F # Procter & Gamble completes sale of Pringles brand:http://t.co/CVPK5T2H # Dentsu sets...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-05-28)
Yahoo! Axis – A new way to search and browse http://t.co/a1Xd1LbR # Facebook’s flotation – That sinking feeling: http://t.co/RfKbBKbz # Could MySpace Become Cool Again?...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-04-23)
How Johnson & Johnson Uses YouTube to Create Awareness: http://t.co/npTpUHrp # What Happens In Media Planning: http://t.co/9bhz0YDB # Your guide to Facebook’s new ad analytics:...
