Turkey is Europe’s fastest growing market in terms of online display spend, registering 30% year-on-year growth in 2012 alone[1]. As an emerging market it has...
Data Driven Advertising / DMP / DSP / Interactive marketing / RTB
by Copenhagen INK · Published 21/08/2013 · Last modified 23/08/2013
Marketers increasingly want to merge their own customer data with that of third parties to better segment audiences. That’s why the Data Management Platform or...
This past April, CNET senior editor Jessica Dolcourt reviewed the Samsung Galaxy S4 smartphone. Under the headline “The everything phone for (almost) everyone,” the CNET...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 13/08/2013
As things stand, brands are buying thousands of impressions on a cost per thousand basis and blithely accepting the reported click-through rate (CTR) as an...
A recent study published by BI Intelligence has showed that advertisers are getting fantastic results from Mobile Coupon Campaigns. The study predicts that that the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 07/08/2013
Facebook announced small changes to its news-feed ranking algorithms today, promising more visibility into tweaks that could affect the exposure of organic posts going forward....
More and more these days, mobile apps are “free” to download, and supported by advertising that is shown at the beginning and throughout the app....
Mobile shopping for women, it seems, still involves visits to real stores. A study by ResearchNow found that the majority of women shopping for clothes...
Xtreme Labs shared with MMW today a new report on the best and worst mobile banking apps in the U.S. as rated by customers. Xtreme Labs analyzed customer reviews...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 26/07/2013
Royal Baby news boom Experian Hitwise looked at the changes in online search patterns caused by the Royal Baby news on Monday. Their data shows...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 25/07/2013
A new generation of mobile ad formats is doing exactly this, and by empowering the consumer to choose whether or not to engage with advertising,...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 23/07/2013
It stands to reason then that Opera also reports that rich media ads are becoming more popular with advertisers. The data is aggregated from 378...
According to the findings of new research conducted in the United Kingdom, consumers are choosing to opt-in to receive retail mobile messaging at a pace...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 10/07/2013
Tomorrow’s World: rubbing phones together When the iPhone 5 was released without NFC capability, last year, it was reported as noteworthy. This could’ve been Apple-launch...
Later this month, Liveclicker will hold its fifth annual summit in San Francisco. The Video Commerce Summit (set for July 25th & 26th) is where...
Cost effective and highly impactful, email marketing remains a vital part of every comprehensive marketing plan. Thanks to the battle-tested tactics of veteran email marketers,...
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