The best email campaigns of 2014
By some accounting, nearly 183 billion emails are sent every day. If your inbox is anything like ours, it feels like a billion are addressed...
Tagged: study
Fitness & Health apps surge, FitAd launches vertical mobile ad platform
It looks like one of the biggest trends in the next couple of years may be a huge growth in the usage of mobile devices...
The end of sales assistants? Most shoppers prefer phones over salespeople
In a further sign that an effective mobile presence is now absolute requirement for retailers – even predominantly brick and mortar stores – a recent...
Lazada sees 10 million shoppers in 24 hours on annual sale
Lazada which had its annual Online Revolution campaign saw the highest sales on December 12, the closing day for the sale. The month-long campaign, which...
Asia leads the way as mobile transitions from research to purchase
Mobile’s impact on buying behaviour has been viewed with mixed feedback over the last year. Where 2014 began with conversations around ‘showrooming’, defined as the...
Zeno Group, OMI partner for digital marketing e-learning program
Zeno Group and The Online Marketing Institute (OMI) have partnered to deliver the ‘Asia Digital Marketing Essentials’ eLearning and certification program. The firm’s goal is...
23% Of Video Impressions Are Fraudulent – And Other ‘Fun’ Facts From The White Ops/ANA Bot Study
The results are in – and they’re not pretty. “I’ve had my eyes opened and it’s frightening,” said Bob Liodice, president and CEO of the...
Hong Kong, Australia affluents most engaged on mobile: AdNear
In JAPAC, affluent travelers in Hong Kong and Australia have emerged to be the most engaged on their mobile devices, according to a study by...
70% Singapore smartphone users give thumbs up to mobile ads
Mobile advertising is seeing positive engagement with 70 per cent of the users intentionally clicking on the mobile ads, said a research titled ‘Creating Brand...
How mobile & social are changing the game for creative professionals in APAC
Mobile and social media have proved to be platforms that consumers are spending significant time on but marketers are still decoding the right approach to...
Digital Media Players Encourage Users To View More Content And Cord Cut
Consumers prefer digital media players like Roku, Chromecast and AppleTV over live TV, according to the GFK study “Digital Media Players 2014.” Nineteen percent of...
How social media changes online shopping decisions in China, India
Social networks are significantly influencing online shopping choices of Asian consumers. The trend is most prominent in China and India. According to a recent A.T....
IAB Research Reveals Uptick in Mobile Usage During Commute Time in China, Providing Critical Advertising Opportunity for Marketers
Chinese Smartphone Users Interact with Mobile Ads Three Times More on a Daily Basis Than Their American Counterparts NEW YORK – A new research study...
Data pick of the day: Mobile networking surges past 40%
Global Web Index released numbers showing digital devices that people are using to access social networking platforms. Globally, PCs and laptops might still be the...
WeChat to overtake WhatsApp as top messaging app in India: GWI
India has experienced a 113 per cent increase in the number of people utilising mobile messaging tools since 2013. According to Global Web Index’s study,...
Why Mobile Video Advertising is VAST-ly Below Its Potential
Stephen Upstone, LoopMe Media, CEO, discuses potential methods to stimulate the mobile video advertising sector, and calls for a more widespread adoption of technology standards. ...
