Lazada sees 10 million shoppers in 24 hours on annual sale
Lazada which had its annual Online Revolution campaign saw the highest sales on December 12, the closing day for the sale.
The month-long campaign, which kicked off with a day of mega sales on 11 November, continued with special daily offers before culminating in a grand 24-hour sale on 12 December.
Within 24 hours, 10 million shoppers visited Lazada’s websites and mobile applications, and 200 thousand customers placed orders for over 500 thousand items.
For the ecommerce platform, mobile continues to be a key driver of growth in the region representing 50 per cent of overall traffic, with almost 100 thousand additional Lazada mobile application downloads on that day alone. Fashion was one of its fastest growing categories.
“We thank our customers for their trust and continued support of the month-long Lazada Online Revolution campaign. We will continue to enhance their shopping experience and offer the best of both worlds to our customers – great deals to be purchased at their own convenience,” said Martell Hardenberg, CEO of Lazada Singapore.
Home to over 500 million consumers, online spending across Southeast Asia has the potential to hit US$35 billion by 2020, according to a UBS study released in June 2014. Hardenberg added, “The ecommerce market in Southeast Asia is growing rapidly. The results of our Online Revolution campaign in one single day demonstrate that the region’s consumers are ready to shop online.”
