A clear brand idea: How Japanese brands can capture ASEAN
Consumers in ASEAN and India deeply admire all things Japanese, according to a survey by J. Walter Thompson Asia Pacific. This means that the Japanese...
Tagged: study
#sowhoknew: The fallacy of online privacy
The great lie about online privacy is ‘unraveling’, according to a damning report in TechCrunch this week. According to them, the ongoing harvest of vast...
ExchangeWire Research Quizzes Marketplace Quality Attitudes; ADTRADER Berlin 2015
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native....
APAC leads mobile-first business strategy globally
About 70 per cent of APAC mobile traffic comes from smartphones, compared to 61 per cent in North America and 60 per cent in Europe....
Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
Mind the consumer-brand gap
About 41 per cent of global consumers believe that they consciously share personal information with brands while 56 per cent believe that brands collect personal...
The real challenge of digital marketing is wastage
The digital paid search map is getting more intertwined with the rest of the web. Brands now have to consider their strategy for pure desktop...
#sowhoknew: Is Silicon Valley sexist?
Zuckerberg from Facebook. Silbermann from Pinterest. Kalanick from Uber. Spiegel from Snapchat. Notice anything? Apart from being some of the most powerful people in tech?...
‘All the Big Names Are Now Going Native’
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the ‘geekier’ insertions in the programmatic industry’s ‘glossary of terms’, and explains in layman’s...
APAC Preferences in Brand Engagement Differ; Singapore IAB Ropes In Brand Marketers as Advisors
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: APAC...
Alibaba to surpass Baidu’s mobile ad revenue in China
Chinese e-commerce website Alibaba will have the greatest share of mobile internet ad revenues in China for the first time this year. Alibaba will take...
Indonesia leads digital, mobile internet ad growth worldwide
Advertisers in Indonesia will spend USD 11.39 billion on ads this year. This shows an increase of 16 per cent over 2014 spending levels, eMarketer’s...
CES Asia Day 1: Chinese exhibitors dominate
The much awaited Asian edition of the immensely popular and most happening technology trade show, Consumer Electronic Show (CES) finally arrived in the bustling metropolis...
TubeMogul-Site Tour Deal Integrates Out-Of-Home, Video Ads; Most HK Advertisers Unhappy with Cross-Channel Campaigns
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: TubeMogul-Site...
Are Your Video Ads Making an Impression?; Annual Global Advertising Spend on Mobile Devices is Expected to Reach $105bn by 2019
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Who will win the IPL 2015 ‘Brand of the Match’
Mumbai Indians or Kolkata Knight Riders, which team are you supporting tonight? No matter which team wins the match but advertisers will surely walk away...
